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E-mail marketing

What does E-mail marketing?

The transmission of electronic -Advertising, also abbreviated as E-mail marketing may in principle only be used after prior Consent of the recipient (Section 7 (2) No. 2 UWG). Within the scope of the Existing customer exception In individual cases, advertising may also be sent without Consent take place. In both cases, the recipient can decide at any time to Advertising in the future - in the first case through Revocation, in the second by Contradiction.

Practical example

Within the scope of E-mail marketing uses a company personal data for targeted advertising campaigns and obtains the necessary consent in advance.