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Existing customer exception

What does Existing customer exception?

The basic rule is: no electronic Advertising without prior Consent of the recipient (E-mail marketing). This is regulated by Section 7 (1) No. 2 of the Act against Unfair Competition (UWG). However, pursuant to Section 7 (3) UWG, in the case of Advertising an exception for existing customers.

Practical example

In day-to-day business Existing customer exception important role, for example when it comes to protection and legally compliant Processing of personal data.