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Opt-in/opt-out

What does Opt-in/opt-out?

Who E-mail marketing operate, i.e. electronic Advertising only be allowed to do so if they have the Consent the recipient has received it (Section 7 (2) No. 2 UWG). This is therefore a so-called opt-in regulation, in which the Consent is a mandatory requirement for the sending of advertising content by electronic means. The Consent The user's consent can be given, for example, by clicking on a (not pre-filled) checkbox on a website. In contrast to this Advertising be sent by post as long as there is no Contradiction of the recipient. With this so-called opt-out rule, the legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. F) GDPR of the consignor is the relevant legal basis.

Practical example

Before the Processing certain data, the company collects the Opt-in/opt-out of the data subject, for example via a cookie banner on the website.