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Representative (EU representative)

What does Representative (EU representative)?

The representative pursuant to Art. 4 No. 17 GDPR is a natural or legal person established in the EU who has been authorized in writing by the controller or processor in accordance with Art. 27 GDPR. GDPR appointed and to whom they have been appointed with regard to the GDPR represents the duties incumbent upon him. This duty applies to Responsible persons or processors that are not based in the EU or EEA, but offer their goods or services to European consumers or monitor them (e.g. via Google Analytics). The obligation to appoint an EU representative does not apply to a Processingwhich occurs occasionally, not the extensive Processing from Art. 9 data or the extensive Processing of personal data relating to criminal convictions and Criminal offenses pursuant to Art. 10 GDPR and taking into account the nature, circumstances, scope and purposes of the Processing is not likely to result in a risk to the rights and freedoms of natural persons; public authorities or other public bodies are not subject to this obligation (Art. 27 (2) GDPR). GDPR).

Practical example

If a company commissions an external service provider with data processing, this service provider is referred to as the Representative (EU representative) and a corresponding contract is concluded.