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Google Analytics

What does Google Analytics?

Google Analytics is a web analytics software, similar to, for example, Matomo (formerly Piwik) or Etracker. It allows you to track and analyze website traffic. It collects a wide variety of data (e.g., pages viewed, visitors’ origins, time spent on the site, and search terms used) and processes it for analytical purposes.

Practical example

Within the scope of Google Analytics uses a company personal data for targeted advertising campaigns and obtains the necessary consent in advance.