Address trading

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Address trading

What does Address trading?

The Address trading comes from the field of direct marketing and describes the purchase or sale of postal address data from private individuals or companies. This data can be sorted or filtered by address traders according to individual requirements. The aim of this measure is to pre-sort potential customers on the basis of additional address parameters and thus enable a more targeted, personalized approach.

Practical example

Within the scope of Address trading uses a company personal data for targeted advertising measures and obtains the necessary consent in advance.

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