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Profiling

What does Profiling?

Profiling (German: Formgebung, Profilerstellung) is any type of automated process that Processing of personal data consisting of the use of such data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements (Art. 4 no. 4 GDPR).

Practical example

Within the scope of Profiling uses a company personal data for targeted advertising measures and obtains the necessary consent in advance.