Consent management in data protection

Consent Manager Platform

Functions of a Consent Manager platform

Consent Managers are part of data protection management. A brief explanation before we go into more detail about the Consent Manager:

Privacy management is used to achieve and maintain compliance with GDPR, CCPA and other state, national or regional privacy laws and regulations worldwide.

As more and more regions introduce data protection regulations, the complexity for multinational organizations increases exponentially. Robust, multilingual data protection management software can help companies operationalize data protection and facilitate consistent and continuous compliance and reporting to required bodies such as data protection authorities.


Common data protection management software elements for GDPR

A comprehensive data protection management software platform for managing GDPR compliance requires several core elements. These should include the following:

  • Consent Manager
  • Tools for data impact analysis
  • Cookie conformity
  • Management of access rights for data subjects (DSAR)
  • Policy & Notice Generator
  • Tools for data inventory and mapping
  • Provider management
  • Assessment Management
  • Automated workflows
  • Reporting

This article will focus on the first requirement: the Consent Management. The ability to manage the consent of the data subject is at the heart of most data protection regulations and therefore an essential element of a data protection strategy. Data protection software.


User consent manager: Opt-in versus opt-out

According to the GDPR, the standard for data protection, consent is one of several lawful bases for data processing.

One of the challenges of consent management is that consent can be withdrawn at any time, and a procedure for withdrawing consent must be in place.

As set out in Article 7 of the GDPR, the controller must be able to demonstrate that the data subject has consented to the processing of their personal data. In addition, it should be noted that the GDPR requires that consent must be valid, explicit and freely given and that it must be given by an "unequivocal affirmative act". It is not acceptable to give consent through the silence of the data subject or by providing "pre-ticked boxes".


What is a consent management platform?


The first step in determining how to manage consent is to identify where it is tracked and which applications or programs rely on it. In this case, it is often sales, marketing or support applications such as CRMs or marketing automation tools. Typically, this is done by a preference manager or a Platform for the management of consent done.

The consent management platform can be a standalone system or, more commonly, part of the privacy compliance management platform or suite.

The role of the consent management platform is to handle opt-in or opt-out consent, forward this information to other relevant systems and provide a mechanism for the consumer to adjust/change or withdraw their consent.


Functions of Consent Management


A consent management platform should be able to store the name or other identifier of the consumer/data subject and the date and timestamp of the consent.

Typically, consent management includes an intake mechanism such as a web form and web hooks or API to communicate with the relevant systems.

2B Advice PrIME includes marketing compliance tools

2B Advice PrIME data protection management software contains all the essential tools to operationalize your data protection program, be it for GDPR or other data protection regulations.

Take a closer look at the Data protection software 2B Advice or read about the marketing compliance tools in our latest release.

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