Consent management in data protection

Consent Managers are part of data protection management. Before we go into more detail about the Consent Manager, here’s a brief explanation:

Privacy management is used to achieve and maintain compliance with GDPR, CCPA and other state, national or regional privacy laws and regulations worldwide.

As more and more regions adopt data protection regulations, the complexity for multinational companies is increasing exponentially. Robust, multilingual data protection management software can help companies operationalize data protection and facilitate consistent and continuous compliance, as well as reporting to the relevant authorities, such as data protection agencies.

Common Data Protection Management Software Elements for the GDPR

A comprehensive data protection management software platform for managing GDPR compliance requires several core elements. These should include the following:

• Consent Manager
• Tools for data impact analysis
• Cookie Compliance
• Management of access rights for data subjects (DSAR)
• Policy & Notice Generator
• Tools for Data Inventory and Mapping
• Provider management
• Assessment Management
• Automated Workflows
• Reporting

This article will focus on the first requirement: the Consent Management. The ability to Consent of the data subject is at the heart of most data protection regulations and thus an essential element of a data protection policy. Data-protection-software.

User consent manager: Opt-in versus opt-out

According to the GDPR, the standard for the Data protectionis the Consent one of several lawful bases for data processing.

One of the challenges of consent management is that the Consent can be revoked at any time, and there must be a procedure for the Revocation the Consent be provided.

As stipulated in Article 7 of the GDPR, the person responsible for the Processing Responsible persons can prove that the affected Person in the Processing has consented to the processing of their personal data. In addition, it should be noted that the GDPR requires that the Consent valid, explicit and freely given and that it must be made by a "clearly affirmative act". It is not acceptable to Consent by the silence of the data subject or by providing "pre-ticked boxes".

What is a consent management platform?

The first step in determining how to manage consent is to identify where it is tracked and which applications or programs rely on it. In this case, these are often sales, Marketing- or support applications such as CRMs or Marketing-Automation tools. This is typically handled by a preference manager or a Platform for Consent Management done.

The consent management platform can be a standalone system or, more commonly, part of a data protection compliance management platform or suite.

The role of the consent management platform is to handle opt-in or opt-out consent, forward this information to other relevant systems, and provide a mechanism through which the consumer can adjust, change, or withdraw their consent.

Functions of Consent Management

A consent management platform should be able to store the name or other identifier of the consumer/data subject and the date and timestamp of the consent.

Typically, consent management includes an intake mechanism such as a web form and web hooks or API to communicate with the relevant systems.

2B Advice PrIME includes marketing compliance tools

2B Advice PrIME data protection management software includes all the essential tools for implementing your data protection program, whether for the GDPR or other data protection regulations.

Take a closer look at the Data-protection-software 2B Advice or read about the Marketing-Compliance-Tools in our latest version.