
Ruling on „Pay or Okay“ Models: Genuine Freedom of Choice Is a Requirement
Cookie banners have long been part of everyday life, but their legal admissibility remains controversial. Particularly controversial is the question of whether so-called "pay or okay" models are compatible with the GDPR are compatible. In its ruling of 13.08.2025, the Austrian Federal Administrative Court drew a clear line in this regard for the first time.







