{"id":4613,"date":"2024-05-03T08:24:59","date_gmt":"2024-05-03T08:24:59","guid":{"rendered":"https:\/\/2b-advice.com\/?p=4613"},"modified":"2025-12-11T09:38:31","modified_gmt":"2025-12-11T07:38:31","slug":"ledsa-chiede-una-scelta-reale-per-il-consenso","status":"publish","type":"post","link":"https:\/\/2b-advice.com\/it\/2024\/05\/03\/edsa-fordert-echte-wahlmoglichkeit-bei-einwilligung\/","title":{"rendered":"EDSA chiede una scelta reale per il consenso"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4613\" class=\"elementor elementor-4613\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf48eec e-flex e-con-boxed e-con e-parent\" data-id=\"cf48eec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-020c930 elementor-widget elementor-widget-heading\" data-id=\"020c930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecco le conseguenze per le piattaforme online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874b4d0 elementor-widget elementor-widget-heading\" data-id=\"874b4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'opzione \"acconsenti o paga\" \u00e8 insufficiente?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983a1b2 elementor-widget elementor-widget-text-editor\" data-id=\"983a1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'utente non ha davvero scelta. Le grandi piattaforme online dicono sempre pi\u00f9 spesso di darci il consenso al trattamento dei dati o di pagare subito. Ma questo consenso \u00e8 valido? Il Comitato europeo per la protezione dei dati (EDPB) si \u00e8 espresso in merito.<\/p><p>Per quanto riguarda i modelli \"consenso o pagamento\" introdotti dalle grandi piattaforme online, l'EDPB ritiene che nella maggior parte dei casi non sar\u00e0 possibile soddisfare i requisiti di un consenso valido se si offre agli utenti solo la possibilit\u00e0 di scegliere tra il consenso al trattamento dei dati personali per scopi di pubblicit\u00e0 comportamentale e il pagamento di una tariffa\", si legge chiaramente nel parere.<\/p><p>Le grandi piattaforme online dovrebbero quindi prendere in considerazione la possibilit\u00e0 di fornire alle persone una \"alternativa equivalente\" che non comporti il pagamento di una tariffa. Questa alternativa gratuita dovrebbe essere priva di pubblicit\u00e0 comportamentale, ad esempio con una forma di pubblicit\u00e0 che comporti il trattamento di una quantit\u00e0 minore o nulla di dati personali. \"Questo \u00e8 un fattore particolarmente importante per valutare se il consenso \u00e8 valido ai sensi del GDPR\", afferma l'EDPB.<\/p><p>\"Le piattaforme online dovrebbero dare agli utenti una scelta reale quando utilizzano i modelli \"consenso o pagamento\"\", riassume la<strong>\u00a0La presidente dell'EDSA Anu Talus riassume il punto di vista dell'EDSA.<\/strong>\u00a0\"I modelli attuali richiedono in genere che le persone cedano tutti i loro dati o che li paghino. Di conseguenza, la maggior parte degli utenti acconsente al trattamento dei dati per poter utilizzare un servizio, senza comprendere appieno le implicazioni delle proprie scelte\", afferma Talus.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a455cca elementor-widget elementor-widget-heading\" data-id=\"a455cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecco le conseguenze del parere dell'EDPB per le principali piattaforme online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3ebb3 elementor-widget elementor-widget-text-editor\" data-id=\"bf3ebb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ma le grandi piattaforme online come Meta o Google devono agire immediatamente?<\/p><p>Nel contesto del parere del Comitato europeo per la protezione dei dati (EDPB), l'uso di \"dovrebbe\" indica generalmente linee guida rigorose piuttosto che requisiti giuridicamente vincolanti. I pareri dell'EDPB sono molto influenti e sono considerati una guida autorevole per l'interpretazione e l'applicazione del GDPR, ma non sono di per s\u00e9 leggi applicabili.<\/p><p>Nel parere, il GEPD utilizza la parola \"dovrebbe\" per indicare quelle che ritiene essere le migliori prassi per le piattaforme online in relazione ai meccanismi di consenso. Ci\u00f2 significa che si tratta di una prassi raccomandata e non di una norma vincolante.<\/p><p>Tuttavia, le raccomandazioni si basano sul quadro giuridico del Regolamento generale sulla protezione dei dati, che \u00e8 applicabile. Ci\u00f2 significa che, sebbene le raccomandazioni specifiche non costituiscano requisiti legali, esse derivano dagli standard legali richiesti dalla legge, in particolare per quanto riguarda la validit\u00e0 del consenso e il trattamento dei dati personali.<\/p><p>In parole povere, se le aziende non seguono queste raccomandazioni, non necessariamente violano direttamente i requisiti di legge. Tuttavia, corrono un rischio maggiore di essere classificate come non conformi agli standard legali del GDPR in caso di ispezioni o misure di applicazione.<\/p><p>Resta da chiedersi se, a queste condizioni, gli operatori di piattaforme online all'interno dell'UE saranno incentivati a rendere i loro servizi gratuiti in futuro. Per i consumatori c'\u00e8 quindi il rischio che in futuro abbiano una scelta in meno anzich\u00e9 una in pi\u00f9: Tutto ci\u00f2 che rimarr\u00e0 del \"consenso o pagamento\" sar\u00e0 il pagamento. \u00c8 davvero questo che vogliono i consumatori dell'UE?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cf49f2 e-con-full e-flex e-con e-child\" data-id=\"0cf49f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501722f2 elementor-widget elementor-widget-author-box\" data-id=\"501722f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/05\/aristotelis-zervos-.jpeg\" alt=\"Immagine di Aristotelis Zervos\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAristotelis Zervos\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Avvocato e redattore di 2B Advice<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28214c75 e-flex e-con-boxed e-con e-child\" data-id=\"28214c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fc2bb9 elementor-widget elementor-widget-heading\" data-id=\"11fc2bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Condividi questo post:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5de1e3 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6a5de1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn 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elementor-share-btn_print\" role=\"button\" tabindex=\"0\" aria-label=\"Condividi su stampa\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-print\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54c251bc e-con-full e-flex e-con e-child\" data-id=\"54c251bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef65f2f elementor-widget elementor-widget-heading\" data-id=\"3ef65f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gestione integrata del rischio Insider<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8bd98b elementor-widget elementor-widget-heading\" data-id=\"2a8bd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Non perdetevi le notizie in <a href=\"https:\/\/2b-advice.com\/it\/marcus-belke\/\">Protezione dei dati<\/a>Compliance &amp; Risk Management, sarete i primi a ricevere aggiornamenti sulle nostre soluzioni e a beneficiare dei consigli pratici dei nostri consulenti.\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6199a elementor-widget elementor-widget-jkit_button\" data-id=\"0c6199a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-before jeg_module___6af659889eba6\" ><a href=\"https:\/\/webforms.pipedrive.com\/f\/1DXStAjho44PkGe9z2FBiRt1cVbp0K6WwwOYSzdvBq1kklxUd4rIZVkKuJOcPLHPR\" class=\"jkit-button-wrapper\">Rimani informato ora<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea5600 elementor-widget elementor-widget-text-editor\" data-id=\"dea5600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Registrazione gratuita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d73621 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"13d73621\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2e634b81 e-con-full e-flex e-con e-child\" data-id=\"2e634b81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-248bcaf0 elementor-widget elementor-widget-text-editor\" data-id=\"248bcaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Potete seguirci anche sui nostri canali di social media:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fbf3d9 elementor-widget elementor-widget-elementskit-social-media\" data-id=\"79fbf3d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-social-media.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t\t <ul class=\"ekit_social_media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-7027363\">\n\t\t\t\t\t    <a\n\t\t\t\t\t\thref=\"https:\/\/www.linkedin.com\/company\/2b-advice-group\/\" aria-label=\"LinkedIn\" class=\"linkedin\" >\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>\n                                                                                                            <\/a>\n                    <\/li>\n                    \t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-da2e446\">\n\t\t\t\t\t    <a\n\t\t\t\t\t\thref=\"https:\/\/www.youtube.com\/@2BAdvice-IntegratedRiskM-dt6vk\" aria-label=\"YouTube\" class=\"v\" >\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-youtube-v\"><\/i>\n                                                                                                            <\/a>\n                    <\/li>\n                    \t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77f8446b e-con-full e-flex e-con e-child\" data-id=\"77f8446b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-745f24aa elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel:\u00a0<a href=\"tel:+49228926165100\">+49 (228) 926165-100<\/a><\/p><p>E-mail:\u00a0<a href=\"mailto:verona@2b-advice.com\">verona@2b-advice.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dateci il consenso al trattamento dei vostri dati o pagate subito, \u00e8 quanto dicono sempre pi\u00f9 spesso le grandi piattaforme online. Ma tale consenso \u00e8 valido? Il Comitato europeo per la protezione dei dati (EDPB) si \u00e8 espresso in merito. L'esito \u00e8 probabilmente fonte di preoccupazione per le aziende e i consumatori.<\/p>","protected":false},"author":1,"featured_media":4752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,79],"tags":[29,14,15],"class_list":["post-4613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datenschutz-unternehmen","category-einwilligung","tag-edpb-europaeischer-datenschutzausschuss","tag-edsa","tag-einwilligung-dsgvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDSA fordert echte Wahlm\u00f6glichkeit bei Einwilligung - Ailance<\/title>\n<meta name=\"description\" content=\"Gib uns die Einwilligung zur Verarbeitung deiner Daten oder zahl jetzt, hei\u00dft es immer \u00f6fter bei Online-Plattformen. 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