{"id":31412,"date":"2024-07-05T11:18:06","date_gmt":"2024-07-05T11:18:06","guid":{"rendered":"https:\/\/2b-advice.com\/?p=31412"},"modified":"2024-07-05T11:20:33","modified_gmt":"2024-07-05T11:20:33","slug":"il-modello-pay-or-consent-di-meta-la-commissione-ue-vede-una-violazione-della-legge-sui-mercati-digitali","status":"publish","type":"post","link":"https:\/\/2b-advice.com\/it\/2024\/07\/05\/pay-or-consent-modell-von-meta-eu-kommission-sieht-verstoss-gegen-gesetz-uber-digitale-markte\/","title":{"rendered":"Modello \"Pay or Consent\" di Meta: la Commissione europea vede una violazione del Digital Markets Act"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"31412\" class=\"elementor elementor-31412\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8107a18 e-flex e-con-boxed e-con e-parent\" data-id=\"8107a18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8724e31 elementor-widget elementor-widget-text-editor\" data-id=\"8724e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il 1\u00b0 luglio, la Commissione europea ha annunciato la sua conclusione preliminare che il modello \"pay or consent\" di Meta viola il Digital Markets Act (DMA). Quali sono le critiche mosse al modello di Meta e cosa succeder\u00e0 dopo la decisione della Commissione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6976f elementor-widget elementor-widget-heading\" data-id=\"5f6976f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Risultati preliminari della Commissione UE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d40d28 elementor-widget elementor-widget-text-editor\" data-id=\"6d40d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Commissione UE ne \u00e8 certa: il modello \"paga o acconsenti\" di Meta costringe gli utenti a sottoscrivere un abbonamento a una versione priva di pubblicit\u00e0 di Facebook e Instagram oppure ad acconsentire all'uso dei loro dati personali per la pubblicit\u00e0 personalizzata. Secondo la Commissione, questa pratica viola le disposizioni della DMA. Questa prescrive un'alternativa equivalente e meno personalizzata.<\/p><p>Le piattaforme online come Meta utilizzano spesso dati personali provenienti dai propri servizi e da fornitori terzi per inserire pubblicit\u00e0 personalizzata. Questa pratica conferisce loro un significativo vantaggio competitivo grazie al loro potere di mercato e ai numerosi dati degli utenti. Il DMA intende garantire che i cosiddetti \"gatekeeper\" che raccolgono grandi quantit\u00e0 di dati personali offrano i loro servizi in modo equo.<\/p><p>Ai sensi dell'articolo 5, paragrafo 2, del DMA, i gatekeeper devono ottenere il consenso degli utenti per unire i loro dati provenienti da servizi diversi. Se l'utente rifiuta tale consenso, deve comunque essere garantito l'accesso a un'alternativa equivalente e meno personalizzata. I servizi o alcune funzionalit\u00e0 non possono dipendere dal consenso dell'utente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21a6de elementor-widget elementor-widget-heading\" data-id=\"b21a6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La critica della Commissione al modello \"pay or consent\" di Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f1c55 elementor-widget elementor-widget-text-editor\" data-id=\"f9f1c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel novembre 2023 Meta ha introdotto nell'UE il modello \"pay or consent\". Gli utenti possono sottoscrivere un abbonamento mensile per una versione di Facebook e Instagram priva di pubblicit\u00e0 oppure utilizzare i servizi gratuitamente con pubblicit\u00e0 personalizzata. La Commissione ritiene che ci\u00f2 costituisca una violazione della DMA, poich\u00e9 non viene offerta un'alternativa equivalente e meno personalizzata.<\/p><p>In particolare, la Commissione critica i seguenti aspetti del modello \"pay or consent\":<\/p><ol><li>Alternativa insufficiente: gli utenti non hanno la possibilit\u00e0 di scegliere un servizio che utilizzi meno dati personali ma che sia altrimenti equivalente al servizio personalizzato.<\/li><li>Limitazione del libero consenso: Il modello non consente agli utenti di esercitare il diritto di esprimere liberamente il proprio consenso alla fusione dei propri dati personali.<\/li><\/ol><p><br \/>Un servizio legalmente conforme dovrebbe offrire agli utenti l'accesso a un servizio equivalente che utilizzi meno dati personali, anche se gli utenti non danno il loro consenso al trattamento dei dati.<\/p><p><strong>Suggerimento per il collegamento:<\/strong> <a href=\"https:\/\/2b-advice.com\/it\/2024\/05\/03\/ledsa-chiede-una-scelta-reale-per-il-consenso\/\">Il Comitato europeo per la protezione dei dati chiede una scelta reale nel consenso<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0971f elementor-widget elementor-widget-heading\" data-id=\"6a0971f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prossimi passi e possibili conseguenze per Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa6fa0 elementor-widget elementor-widget-text-editor\" data-id=\"5fa6fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con le sue conclusioni preliminari, la Commissione d\u00e0 a Meta la possibilit\u00e0 di commentare le accuse. L'azienda statunitense pu\u00f2 anche ispezionare i documenti dell'indagine. Meta ha ora la possibilit\u00e0 di rispondere per iscritto alle conclusioni della Commissione. L'indagine si concluder\u00e0 entro i prossimi dodici mesi. Se il parere preliminare della Commissione sar\u00e0 confermato, verr\u00e0 emessa una decisione formale che stabilir\u00e0 che il modello \"pay or consent\" viola l'articolo 5(2) del DMA.<\/p><p>In caso di violazione, la Commissione pu\u00f2 imporre ammende fino a 10 % del fatturato mondiale totale di Meta. In caso di infrazioni ripetute, tali sanzioni possono essere aumentate fino a 20 %. Inoltre, la Commissione pu\u00f2 imporre ulteriori misure correttive: Ad esempio, la vendita di parti dell'azienda o la limitazione dell'acquisto di servizi aggiuntivi.<\/p><p>La Commissione sottolinea la propria disponibilit\u00e0 a lavorare in modo costruttivo con Meta per garantire un'effettiva conformit\u00e0. L'obiettivo dell'indagine \u00e8 promuovere la competitivit\u00e0 nei mercati digitali e garantire la protezione dei dati personali dei cittadini dell'UE. \"Il risultato preliminare sottolinea l'ambizione di restituire agli utenti il controllo sui propri dati e di fornire loro un'esperienza pubblicitaria meno personalizzata\", ha spiegato la Commissione UE in un comunicato.<\/p><p>La decisione finale e le eventuali sanzioni potrebbero avere un impatto significativo sulle pratiche commerciali delle piattaforme gatekeeper nell'UE.<\/p><p><strong>Suggerimento per il collegamento:<\/strong> <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/de\/ip_24_3582\" target=\"_blank\" rel=\"noopener\">Comunicato stampa della Commissione europea sul modello \"pay or consent\" di Meta<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Commissione UE ha annunciato la sua conclusione preliminare che il modello \"pay or consent\" di Meta viola il Digital Markets Act. Le critiche mosse al modello di Meta e le sue conseguenze.<\/p>","protected":false},"author":2,"featured_media":31431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,22],"tags":[121,118,119,117,120],"class_list":["post-31412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datenschutz-in-europa","category-datenschutz-nachrichten","tag-eu-kommission","tag-facebook","tag-instagram","tag-meta","tag-pay-or-consent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201ePay or Consent\u201c-Modell von Meta: EU-Kommission sieht Versto\u00df gegen Gesetz \u00fcber digitale M\u00e4rkte - Ailance<\/title>\n<meta name=\"description\" content=\"Die EU-Kommission hat ihre vorl\u00e4ufige Feststellung verk\u00fcndet, dass das \u201ePay or consent\u201c-Modell von Meta gegen den Digital Markets Act verst\u00f6\u00dft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/it\/2024\/07\/05\/il-modello-pay-or-consent-di-meta-la-commissione-ue-vede-una-violazione-della-legge-sui-mercati-digitali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201ePay or Consent\u201c-Modell von Meta: EU-Kommission sieht Versto\u00df gegen Gesetz \u00fcber digitale M\u00e4rkte - 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