{"id":4613,"date":"2024-05-03T08:24:59","date_gmt":"2024-05-03T08:24:59","guid":{"rendered":"https:\/\/2b-advice.com\/?p=4613"},"modified":"2025-12-11T09:38:31","modified_gmt":"2025-12-11T07:38:31","slug":"ledsa-demande-un-veritable-choix-en-matiere-de-consentement","status":"publish","type":"post","link":"https:\/\/2b-advice.com\/fr\/2024\/05\/03\/edsa-fordert-echte-wahlmoglichkeit-bei-einwilligung\/","title":{"rendered":"L'EDSA demande un v\u00e9ritable choix en mati\u00e8re de consentement"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4613\" class=\"elementor elementor-4613\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf48eec e-flex e-con-boxed e-con e-parent\" data-id=\"cf48eec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-020c930 elementor-widget elementor-widget-heading\" data-id=\"020c930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les cons\u00e9quences pour les plateformes en ligne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874b4d0 elementor-widget elementor-widget-heading\" data-id=\"874b4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le choix 'consent or pay' est-il insuffisant ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983a1b2 elementor-widget elementor-widget-text-editor\" data-id=\"983a1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'utilisateur n'a pas vraiment le choix. Donnez-nous votre consentement au traitement de vos donn\u00e9es ou payez maintenant, disent de plus en plus souvent les grandes plates-formes en ligne. Mais un tel consentement est-il vraiment valable ? Le Comit\u00e9 europ\u00e9en de la protection des donn\u00e9es (CEPD) a pris position \u00e0 ce sujet.<\/p><p>\"En ce qui concerne les mod\u00e8les 'consent or pay' introduits par les grandes plateformes en ligne, l'EDSA estime que, dans la plupart des cas, il ne sera pas possible de satisfaire aux exigences d'un consentement valable si elles ne donnent aux utilisateurs que le choix entre le consentement au traitement des donn\u00e9es \u00e0 caract\u00e8re personnel \u00e0 des fins de publicit\u00e9 comportementale et le paiement d'une redevance\", peut-on lire assez clairement dans l'avis.<\/p><p>Les grandes plateformes en ligne devraient donc envisager de mettre \u00e0 la disposition des particuliers une \"alternative \u00e9quivalente\" qui n'implique pas le paiement d'une redevance. Cette alternative gratuite devrait \u00eatre sans publicit\u00e9 comportementale, par exemple avec une forme de publicit\u00e9 impliquant le traitement de moins de donn\u00e9es personnelles, voire aucune. \"Il s'agit d'un facteur particuli\u00e8rement important pour \u00e9valuer si un consentement valable a \u00e9t\u00e9 donn\u00e9 en vertu du RGPD\", indique l'EDSA.<\/p><p>\"Les plateformes en ligne devraient donner un v\u00e9ritable choix aux utilisateurs lorsqu'ils utilisent des mod\u00e8les 'consent or pay'\", r\u00e9sume la<strong>\u00a0Anu Talus, pr\u00e9sidente de l'EDSA, r\u00e9sume le point de vue de l'EDSA.<\/strong>\u00a0\"Les mod\u00e8les que nous avons aujourd'hui demandent g\u00e9n\u00e9ralement aux individus soit de donner toutes leurs donn\u00e9es, soit de les payer. En cons\u00e9quence, la plupart des utilisateurs consentent au traitement pour utiliser un service - et ils ne comprennent pas toutes les implications de leurs choix\", explique Talus.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a455cca elementor-widget elementor-widget-heading\" data-id=\"a455cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voici les cons\u00e9quences de l'avis de l'EDSA pour les grandes plateformes en ligne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3ebb3 elementor-widget elementor-widget-text-editor\" data-id=\"bf3ebb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais les grandes plates-formes en ligne comme Meta ou Google doivent-elles agir imm\u00e9diatement ?<\/p><p>Dans le contexte de l'avis du Comit\u00e9 europ\u00e9en de la protection des donn\u00e9es (CEPD), l'utilisation de \"devrait\" sugg\u00e8re g\u00e9n\u00e9ralement des lignes directrices strictes plut\u00f4t que des exigences juridiquement contraignantes. Bien que les avis du CEPD soient tr\u00e8s influents et consid\u00e9r\u00e9s comme des orientations faisant autorit\u00e9 pour l'interpr\u00e9tation et l'application du RGPD, ils ne sont pas eux-m\u00eames des lois ex\u00e9cutoires.<\/p><p>Dans l'avis, le CEPD utilise le terme \"devrait\" pour indiquer ce qu'il consid\u00e8re comme la meilleure pratique pour les plateformes en ligne en ce qui concerne les m\u00e9canismes de consentement. Cela signifie qu'il s'agit d'une pratique recommand\u00e9e et non d'une r\u00e8gle contraignante.<\/p><p>Toutefois, les recommandations s'appuient sur le cadre juridique du RGPD, qui est ex\u00e9cutoire. Cela signifie que, bien que les recommandations sp\u00e9cifiques ne constituent pas des exigences l\u00e9gales, elles d\u00e9coulent des normes juridiques impos\u00e9es par la loi, notamment en ce qui concerne le consentement valable et le traitement des donn\u00e9es \u00e0 caract\u00e8re personnel.<\/p><p>En termes plus simples, si les entreprises ne suivent pas ces recommandations, elles ne sont pas n\u00e9cessairement en infraction directe avec les exigences l\u00e9gales. Mais elles courent un risque plus \u00e9lev\u00e9 d'\u00eatre consid\u00e9r\u00e9es comme non conformes aux normes juridiques du RGPD lors d'inspections ou de mesures d'ex\u00e9cution.<\/p><p>La question qui reste est de savoir si, dans ces conditions, les op\u00e9rateurs de plateformes en ligne au sein de l'UE seront encore incit\u00e9s \u00e0 l'avenir \u00e0 mettre leurs offres \u00e0 disposition gratuitement. Les consommateurs risquent alors d'avoir un choix de moins au lieu d'un choix de plus : Du 'consent or pay', il ne restera plus que le paiement. Est-ce vraiment ce que veulent les consommateurs de l'UE ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cf49f2 e-con-full e-flex e-con e-child\" data-id=\"0cf49f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501722f2 elementor-widget elementor-widget-author-box\" data-id=\"501722f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/05\/aristotelis-zervos-.jpeg\" alt=\"Image de Aristotelis Zervos\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAristotelis Zervos\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Juriste et r\u00e9dacteur chez 2B Advice<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28214c75 e-flex e-con-boxed e-con e-child\" data-id=\"28214c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fc2bb9 elementor-widget elementor-widget-heading\" data-id=\"11fc2bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Partager cet article :<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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Mais un tel consentement est-il vraiment valable ? Le Comit\u00e9 europ\u00e9en de la protection des donn\u00e9es (CEPD) vient de prendre position \u00e0 ce sujet. La conclusion devrait susciter l'inqui\u00e9tude des entreprises et des consommateurs.<\/p>","protected":false},"author":1,"featured_media":4752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,79],"tags":[29,14,15],"class_list":["post-4613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datenschutz-unternehmen","category-einwilligung","tag-edpb-europaeischer-datenschutzausschuss","tag-edsa","tag-einwilligung-dsgvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDSA fordert echte Wahlm\u00f6glichkeit bei Einwilligung - Ailance<\/title>\n<meta name=\"description\" content=\"Gib uns die Einwilligung zur Verarbeitung deiner Daten oder zahl jetzt, hei\u00dft es immer \u00f6fter bei Online-Plattformen. 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