{"id":34861,"date":"2024-11-14T13:08:15","date_gmt":"2024-11-14T13:08:15","guid":{"rendered":"https:\/\/2b-advice.com\/?p=34861"},"modified":"2024-11-14T13:09:02","modified_gmt":"2024-11-14T13:09:02","slug":"utilisation-abusive-de-google-analytics-les-exploitants-de-sites-web-doivent-rectifier-le-tir-apres-controle","status":"publish","type":"post","link":"https:\/\/2b-advice.com\/fr\/2024\/11\/14\/unzulaessiger-einsatz-von-google-analytics-webseitenbetreiber-muessen-nach-kontrolle-nachbessern\/","title":{"rendered":"Utilisation illicite de Google Analytics : les exploitants de sites web doivent rectifier le tir apr\u00e8s contr\u00f4le"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34861\" class=\"elementor elementor-34861\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4ad65 e-flex e-con-boxed e-con e-parent\" data-id=\"5f4ad65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb5371 elementor-widget elementor-widget-text-editor\" data-id=\"dfb5371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suite \u00e0 un contr\u00f4le \u00e0 grande \u00e9chelle de la Commission de protection des donn\u00e9es et de transparence de Saxe (SDTB), plus de 1 500 exploitants de sites web ont am\u00e9lior\u00e9 les exigences de protection des donn\u00e9es sur leurs pages. L'utilisation de Google Analytics, qui n'\u00e9tait pas conforme \u00e0 la protection des donn\u00e9es, a notamment d\u00fb \u00eatre corrig\u00e9e. Ce \u00e0 quoi les entreprises doivent faire attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b307af elementor-widget elementor-widget-heading\" data-id=\"0b307af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30.000 sites web en Saxe contr\u00f4l\u00e9s pour des violations du RGPD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ceae2f elementor-widget elementor-widget-text-editor\" data-id=\"7ceae2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En mai 2024, l'autorit\u00e9 de surveillance de la protection des donn\u00e9es avait contr\u00f4l\u00e9 environ 30.000 sites web de fournisseurs saxons. Pour 2 300 exploitants de sites web, l'utilisation ill\u00e9gale de Google Analytics a \u00e9t\u00e9 contest\u00e9e. Les visiteurs du site web n'avaient auparavant consenti ni \u00e0 l'installation de cookies d'analyse ni \u00e0 l'\u00e9tablissement d'une connexion serveur avec Google Analytics.<\/p><p>\"Les scans automatis\u00e9s de sites web effectu\u00e9s par mon autorit\u00e9 ont non seulement permis d'identifier un grand nombre de violations de la protection des donn\u00e9es, mais aussi d'en \u00e9liminer entre-temps la majeure partie. Sur deux tiers des sites web identifi\u00e9s, on renonce d\u00e9sormais \u00e0 l'utilisation de Google Analytics pour suivre le comportement des utilisateurs, ou bien on demande au pr\u00e9alable un consentement clair\", d\u00e9clare Juliane Hundert, commissaire \u00e0 la protection des donn\u00e9es de Saxe.<\/p><p>Les consultations men\u00e9es par l'autorit\u00e9 ont notamment r\u00e9v\u00e9l\u00e9 que, souvent, un nombre consid\u00e9rable de banni\u00e8res de cookies ne faisaient pas ce que les param\u00e8tres promettaient aux utilisateurs. Des services \u00e9taient parfois ex\u00e9cut\u00e9s et des cookies install\u00e9s alors que les param\u00e8tres indiquaient \"d\u00e9sactiv\u00e9\". De nombreux responsables n'en avaient pas conscience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8374b29 elementor-widget elementor-widget-heading\" data-id=\"8374b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utilisation de Google Analytics pas d'int\u00e9r\u00eat l\u00e9gitime<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3168419 elementor-widget elementor-widget-text-editor\" data-id=\"3168419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En particulier, lors de l'utilisation de Google Analytics, le SDTB attire l'attention sur le fait qu'un consentement des visiteurs du site web est n\u00e9cessaire, aussi bien en vertu du RGPD que de la loi sur la protection des donn\u00e9es des services num\u00e9riques de t\u00e9l\u00e9communication (TDDDG).<\/p><p>En effet, selon l'autorit\u00e9 de contr\u00f4le, une mise en balance des int\u00e9r\u00eats conform\u00e9ment \u00e0 l'article 6, paragraphe 1, point f), du RGPD (\"sauvegarde des int\u00e9r\u00eats l\u00e9gitimes du responsable du traitement ou d'un tiers\") doit toujours \u00eatre adopt\u00e9e en faveur des utilisateurs d'un site web dans le cas de services d'analyse tels que Google Analytics. Une telle mise en balance des int\u00e9r\u00eats serait en faveur du visiteur dans le cas d'une analyse web personnalis\u00e9e des visiteurs d'un site web, car la surveillance cibl\u00e9e et approfondie du comportement constitue une forte ing\u00e9rence dans la vie priv\u00e9e du visiteur du site web, selon le SDTB.<\/p><p>\"Une observation permanente et approfondie du comportement individuel et la collecte de ces donn\u00e9es par le biais d'une multitude d'applications et de sites web vont \u00e0 l'encontre des attentes raisonnables des visiteurs des sites web en ce qui concerne la port\u00e9e du traitement en question et ses cons\u00e9quences\", explique encore l'autorit\u00e9 de contr\u00f4le.<\/p><p>En raison de ces int\u00e9r\u00eats pr\u00e9pond\u00e9rants des visiteurs du site web, l'exploitation de Google Analytics sur la base d'un int\u00e9r\u00eat l\u00e9gitime de l'exploitant du site web n'est pas possible du point de vue de l'autorit\u00e9 de surveillance. Un consentement explicite est donc n\u00e9cessaire.<\/p><p><strong>Conseil de lecture :<\/strong> <a href=\"https:\/\/2b-advice.com\/fr\/2024\/10\/11\/ledsa-publie-des-lignes-directrices-sur-linteret-legitime\/\" target=\"_blank\" rel=\"noopener\">L'EDSA publie des lignes directrices sur l'int\u00e9r\u00eat l\u00e9gitime<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0a1c8 elementor-widget elementor-widget-heading\" data-id=\"dc0a1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consentement toujours requis pour l'utilisation de Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cddcac elementor-widget elementor-widget-text-editor\" data-id=\"9cddcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cela s'applique \u00e9galement \u00e0 l'installation et \u00e0 la lecture de cookies et d'objets dits de stockage conform\u00e9ment \u00e0 l'article 25 de la TDDSG. Pour ces traitements, une information claire et compl\u00e8te ainsi qu'un consentement sont en principe n\u00e9cessaires - \u00e0 moins que l'exception pr\u00e9vue \u00e0 l'article 25, paragraphe 2, n\u00b0 2 de la TDDSG ne s'applique. Selon cette disposition, le stockage et la lecture devraient \u00eatre imp\u00e9rativement n\u00e9cessaires pour que le fournisseur d'un service num\u00e9rique puisse mettre \u00e0 disposition un service num\u00e9rique express\u00e9ment demand\u00e9 par l'utilisateur. \"Ce n'est clairement pas le cas pour Google Analytics. En tant que service d'analyse suppl\u00e9mentaire sans n\u00e9cessit\u00e9 apparente, le service n\u00e9cessite clairement un consentement\", explique le SDTB.<\/p><p>Au final, un consentement doit \u00eatre obtenu \u00e0 la fois en vertu du RGPD et, le cas \u00e9ch\u00e9ant, en vertu de la TDDSG. Ces consentements peuvent \u00eatre obtenus de mani\u00e8re coupl\u00e9e, c'est-\u00e0-dire en une seule \u00e9tape, si les bases juridiques et les op\u00e9rations de traitement sont clairement identifi\u00e9es.<\/p><p>Si cela n'est pas fait ou si le service n'est pas n\u00e9cessaire, il convient de d\u00e9sactiver Google Analytics et de supprimer les donn\u00e9es collect\u00e9es de mani\u00e8re illicite.<\/p><p>Si Google Analytics est utilis\u00e9 sans consentement, il s'agit d'une violation de la protection des donn\u00e9es qui peut \u00eatre sanctionn\u00e9e par l'autorit\u00e9 de surveillance comp\u00e9tente par des mesures de surveillance pouvant aller jusqu'\u00e0 une amende.<\/p><p><strong>Source :<\/strong> <a href=\"https:\/\/www.datenschutz.sachsen.de\/kontrolle-der-sdtb-sorgt-fuer-verbesserung-des-datenschutzes-auf-ueber-1-500-saechsischen-websites-7308.html\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de la commissaire \u00e0 la protection des donn\u00e9es et \u00e0 la transparence de Saxe<\/a><\/p><p>Vous avez besoin de conseils pour l'utilisation de Google Analytics conform\u00e9ment au RGPD et pour l'impl\u00e9mentation de cookies ? Alors prenez contact avec nous :<\/p><p>T\u00e9l: +33 1 856 59880<\/p><p>Courrier \u00e9lectronique :\u00a0<a href=\"mailto:paris@2b-advice.com\">paris@2b-advice.com<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 un contr\u00f4le \u00e0 grande \u00e9chelle de la Commission de protection des donn\u00e9es et de transparence de Saxe (SDTB), plus de 1 500 exploitants de sites web ont am\u00e9lior\u00e9 les exigences de protection des donn\u00e9es sur leurs pages. L'utilisation de Google Analytics, qui n'\u00e9tait pas conforme \u00e0 la protection des donn\u00e9es, a notamment d\u00fb \u00eatre corrig\u00e9e. Ce \u00e0 quoi les entreprises doivent faire attention.<\/p>","protected":false},"author":2,"featured_media":34873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,79],"tags":[242,15,241],"class_list":["post-34861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datenschutz-in-deutschland","category-einwilligung","tag-berechtigtes-interesse-dsgvo","tag-einwilligung-dsgvo","tag-saechsische-datenschutz-und-transparenzbeauftragte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unzul\u00e4ssiger Einsatz von Google Analytics: Webseitenbetreiber m\u00fcssen nach Kontrolle nachbessern - Ailance<\/title>\n<meta name=\"description\" content=\"Versto\u00df gegen DSGVO und TDDDG: Worauf Unternehmen beim Einsatz von Google Analytics auf ihren Webseiten achten sollten.\" 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