{"id":34256,"date":"2024-10-29T12:13:37","date_gmt":"2024-10-29T12:13:37","guid":{"rendered":"https:\/\/2b-advice.com\/?p=34256"},"modified":"2024-10-29T12:22:12","modified_gmt":"2024-10-29T12:22:12","slug":"ftc-a-adopte-la-regle-click-to-cancel","status":"publish","type":"post","link":"https:\/\/2b-advice.com\/fr\/2024\/10\/29\/ftc-erlasst-click-to-cancel-regel\/","title":{"rendered":"La FTC \u00e9dicte la r\u00e8gle \"click-to-cancel\" (cliquer pour annuler)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34256\" class=\"elementor elementor-34256\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fe117 e-flex e-con-boxed e-con e-parent\" data-id=\"e6fe117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b984f2 elementor-widget elementor-widget-text-editor\" data-id=\"5b984f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Federal Trade Commission (FTC) des \u00c9tats-Unis a adopt\u00e9 une r\u00e8gle \"click-to-cancel\". Elle oblige les entreprises \u00e0 rendre le processus de r\u00e9siliation des abonnements aussi simple pour les consommateurs que le processus d'inscription. Quelles seront les cons\u00e9quences de la nouvelle r\u00e8gle \"click-to-cancel\" pour les entreprises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20dff69 elementor-widget elementor-widget-heading\" data-id=\"20dff69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C'est le but du \"click-to-cancel\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3d231 elementor-widget elementor-widget-text-editor\" data-id=\"be3d231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La FTC a mis au point la r\u00e8gle du \"click-to-cancel\" en r\u00e9ponse au nombre croissant de plaintes de consommateurs qui avaient des difficult\u00e9s \u00e0 se d\u00e9sabonner des services d'abonnement.<\/p><p>Cette r\u00e8gle vise \u00e0 pr\u00e9venir les effets n\u00e9gatifs dans le cadre de mod\u00e8les de vente dits \u00e0 \"option n\u00e9gative\". Dans le cadre de ces derniers, les consommateurs paient r\u00e9guli\u00e8rement pour un service ou un produit tant qu'ils ne s'y opposent pas express\u00e9ment.<\/p><p>Les programmes d'options n\u00e9gatives sont souvent pratiques pour les consommateurs. Mais ils offrent \u00e9galement un potentiel d'abus, les entreprises utilisant des \"astuces et des pi\u00e8ges\" pour rendre la r\u00e9siliation plus difficile. Selon la FTC, les plaintes concernant les options n\u00e9gatives et les pratiques d'abonnement r\u00e9currentes ont augment\u00e9 de mani\u00e8re constante au cours des cinq derni\u00e8res ann\u00e9es. Ainsi, 70 plaintes par jour en moyenne sont re\u00e7ues cette ann\u00e9e 2024, contre 42 par jour en 2021.<\/p><p>En Allemagne, une r\u00e9glementation similaire existe depuis l'introduction du \u00a7 312k BGB en juillet 2022. Pour les contrats \u00e0 dur\u00e9e ind\u00e9termin\u00e9e conclus dans le cadre du commerce \u00e9lectronique, les entreprises sont tenues de mettre \u00e0 disposition un bouton de r\u00e9siliation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b861984 elementor-widget elementor-widget-heading\" data-id=\"b861984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les principaux points du r\u00e8glement \"Click-to-Cancel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9dd63b elementor-widget elementor-widget-text-editor\" data-id=\"d9dd63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La nouvelle r\u00e9glementation \"click-to-cancel\" exige des entreprises qu'elles :<\/p><ul><li>Assurer une divulgation claire et pr\u00e9cise des conditions essentielles du contrat avant la collecte des informations de paiement aupr\u00e8s des consommateurs.<\/li><li>Obtenir le consentement explicite et \u00e9clair\u00e9 des consommateurs sur les conditions avant d'encaisser le paiement.<\/li><li>Proposer un processus de r\u00e9siliation simple qui permette aux consommateurs de r\u00e9silier leur abonnement en quelques clics et de stopper tous les paiements \u00e0 venir.<\/li><\/ul><p><br \/>En outre, la r\u00e9glementation interdit aux entreprises de pr\u00e9senter de mani\u00e8re erron\u00e9e des faits essentiels en rapport avec leur offre d'option n\u00e9gative. Les entreprises ne peuvent divulguer des informations sur des options alternatives ou sur les avantages de la poursuite de l'abonnement que si le consommateur le demande express\u00e9ment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b23b89 elementor-widget elementor-widget-heading\" data-id=\"2b23b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calendrier et mise en \u0153uvre du \"click-to-cancel\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e16ac elementor-widget elementor-widget-text-editor\" data-id=\"95e16ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La r\u00e8gle du \"click-to-cancel\" entrera en vigueur 180 jours apr\u00e8s sa publication dans le registre f\u00e9d\u00e9ral. Les entreprises qui proposent des programmes d'options n\u00e9gatives devront d'ici l\u00e0 adapter leurs pratiques et leurs processus afin de se conformer aux nouvelles exigences. Cela peut n\u00e9cessiter des adaptations techniques et organisationnelles significatives, en particulier pour les entreprises dont les processus de d\u00e9sinscription pr\u00e9c\u00e9dents n'\u00e9taient pas conviviaux.<\/p><p><strong>Conseil de lecture :<\/strong> <a href=\"https:\/\/2b-advice.com\/fr\/2024\/10\/02\/la-ftc-demande-une-reglementation-plus-stricte-des-entreprises-en-matiere-de-protection-des-donnees\/\" target=\"_blank\" rel=\"noopener\">La FTC appelle \u00e0 une plus grande r\u00e9gulation des entreprises en mati\u00e8re de protection des donn\u00e9es<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5139c9 elementor-widget elementor-widget-heading\" data-id=\"f5139c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cons\u00e9quences du \"click-to-cancel\" pour les entreprises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9debf elementor-widget elementor-widget-text-editor\" data-id=\"9c9debf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le \"click-to-cancel\" pose plusieurs d\u00e9fis aux entreprises et les oblige \u00e0 s'adapter :<\/p><ul><li><strong>Adaptations techniques et co\u00fbts de mise en conformit\u00e9 :<\/strong><br \/>Les entreprises qui proposent des programmes d'options n\u00e9gatives doivent concevoir leurs processus de d\u00e9sinscription de mani\u00e8re \u00e0 r\u00e9pondre aux nouvelles exigences. Cela pourrait n\u00e9cessiter des investissements dans l'infrastructure technique et les ressources informatiques afin de permettre une d\u00e9sinscription fluide et transparente.<\/li><li><strong>Risques juridiques et de conformit\u00e9 accrus :<\/strong> <br \/>La r\u00e9glementation pr\u00e9voit des obligations claires en mati\u00e8re de divulgation et de consentement. Le non-respect de ces exigences peut exposer les entreprises \u00e0 des litiges ou des p\u00e9nalit\u00e9s co\u00fbteuses, notamment si la FTC re\u00e7oit des plaintes de consommateurs.<\/li><li><strong>perte de revenus r\u00e9currents :<\/strong> <br \/>Comme les consommateurs peuvent d\u00e9sormais r\u00e9silier plus facilement, cela pourrait entra\u00eener une augmentation des taux de r\u00e9siliation et affecter la rentabilit\u00e9 des mod\u00e8les d'abonnement. Les entreprises doivent donc trouver de nouveaux moyens de rendre leurs offres attrayantes pour les clients \u00e0 long terme.<\/li><li><strong>N\u00e9cessit\u00e9 de former et de sensibiliser le personnel :<\/strong> <br \/>Les employ\u00e9s du service client\u00e8le et des ventes doivent \u00eatre inform\u00e9s des nouvelles r\u00e8gles et recevoir une formation appropri\u00e9e afin de s'assurer qu'ils agissent en conformit\u00e9 avec le \"click-to-cancel\" et respectent les droits des consommateurs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81aa14 elementor-widget elementor-widget-heading\" data-id=\"c81aa14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Click-to-Cancel : des opportunit\u00e9s pour les entreprises <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f924895 elementor-widget elementor-widget-text-editor\" data-id=\"f924895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le r\u00e8glement peut \u00e9galement offrir des opportunit\u00e9s aux entreprises pour am\u00e9liorer la convivialit\u00e9 de leurs mod\u00e8les d'abonnement et ainsi renforcer la confiance des clients.<\/p><p>Les entreprises qui adaptent leurs processus dans le sens de la nouvelle r\u00e9glementation peuvent se positionner comme des fournisseurs fiables et orient\u00e9s vers le client, ce qui peut avoir des effets positifs \u00e0 long terme sur la perception de leur marque et la fid\u00e9lisation de leur client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7152048 elementor-widget elementor-widget-heading\" data-id=\"7152048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion et perspectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa4ebe elementor-widget elementor-widget-text-editor\" data-id=\"7fa4ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le r\u00e8glement \"click-to-cancel\" de la FTC est une \u00e9tape importante dans le renforcement de la protection des consommateurs dans une \u00e9conomie num\u00e9rique o\u00f9 les mod\u00e8les d'abonnement deviennent de plus en plus la norme. Pour les entreprises, cela repr\u00e9sente un d\u00e9fi d'adapter leurs processus et de garantir le respect de la nouvelle r\u00e9glementation. Toutefois, \u00e0 long terme, la r\u00e8gle pourrait \u00e9galement contribuer \u00e0 renforcer la confiance des consommateurs dans les mod\u00e8les d'abonnement et encourager les entreprises \u00e0 concevoir leurs offres de mani\u00e8re plus orient\u00e9e vers le client.<\/p><p>Les cons\u00e9quences pour les entreprises sont sans aucun doute radicales, mais elles offrent \u00e9galement une possibilit\u00e9 de se diff\u00e9rencier sur le march\u00e9. En g\u00e9rant les services d'abonnement de mani\u00e8re transparente et \u00e9quitable, les entreprises peuvent non seulement se conformer aux exigences l\u00e9gales, mais aussi garantir la satisfaction et la fid\u00e9lisation de leurs clients \u00e0 long terme.<\/p><p><strong>Source :<\/strong> <a href=\"https:\/\/www.ftc.gov\/system\/files\/ftc_gov\/pdf\/p064202_negative_option_rule.pdf\" target=\"_blank\" rel=\"noopener\">R\u00e8gle de l'option n\u00e9gative de la FTC<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Federal Trade Commission (FTC) des \u00c9tats-Unis a adopt\u00e9 une r\u00e8gle \"click-to-cancel\". Elle oblige les entreprises \u00e0 rendre le processus de r\u00e9siliation des abonnements aussi simple pour les consommateurs que le processus d'inscription. Quelles seront les cons\u00e9quences de la nouvelle r\u00e8gle \"click-to-cancel\" pour les entreprises.<\/p>","protected":false},"author":2,"featured_media":34262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,79],"tags":[195,213,214],"class_list":["post-34256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-management","category-einwilligung","tag-federal-trade-commission-ftc","tag-usa","tag-vereinigten-staaten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FTC erl\u00e4sst \u201eClick-to-Cancel\u201c-Regel - Ailance<\/title>\n<meta name=\"description\" content=\"Worum es geht und welche Auswirkungen die neue \u201eClick-to-Cancel\u201c-Regel der FTC f\u00fcr Unternehmen haben wird.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/fr\/2024\/10\/29\/ftc-a-adopte-la-regle-click-to-cancel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FTC erl\u00e4sst \u201eClick-to-Cancel\u201c-Regel - 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