{"id":31412,"date":"2024-07-05T11:18:06","date_gmt":"2024-07-05T11:18:06","guid":{"rendered":"https:\/\/2b-advice.com\/?p=31412"},"modified":"2024-07-05T11:20:33","modified_gmt":"2024-07-05T11:20:33","slug":"la-commission-europeenne-estime-que-le-modele-pay-or-consent-de-meta-est-contraire-a-la-loi-sur-les-marches-numeriques","status":"publish","type":"post","link":"https:\/\/2b-advice.com\/fr\/2024\/07\/05\/pay-or-consent-modell-von-meta-eu-kommission-sieht-verstoss-gegen-gesetz-uber-digitale-markte\/","title":{"rendered":"Mod\u00e8le \"Pay or Consent\" de Meta : la Commission europ\u00e9enne estime que la loi sur les march\u00e9s num\u00e9riques n'est pas respect\u00e9e"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"31412\" class=\"elementor elementor-31412\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8107a18 e-flex e-con-boxed e-con e-parent\" data-id=\"8107a18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8724e31 elementor-widget elementor-widget-text-editor\" data-id=\"8724e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le 1er juillet, la Commission europ\u00e9enne a annonc\u00e9 sa conclusion provisoire selon laquelle le mod\u00e8le \"pay or consent\" de Meta enfreint la loi sur les march\u00e9s num\u00e9riques (Digital Markets Act, DMA). Quelles sont les critiques formul\u00e9es \u00e0 l'encontre du mod\u00e8le de Meta et quelle est la suite des \u00e9v\u00e9nements apr\u00e8s la d\u00e9cision de la Commission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6976f elementor-widget elementor-widget-heading\" data-id=\"5f6976f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions pr\u00e9liminaires de la Commission europ\u00e9enne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d40d28 elementor-widget elementor-widget-text-editor\" data-id=\"6d40d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour la Commission europ\u00e9enne, il ne fait aucun doute que le mod\u00e8le \"pay or consent\" de Meta oblige les utilisateurs soit \u00e0 s'abonner \u00e0 une version sans publicit\u00e9 de Facebook et d'Instagram, soit \u00e0 consentir \u00e0 l'utilisation de leurs donn\u00e9es personnelles pour des publicit\u00e9s personnalis\u00e9es. Selon la Commission, cette pratique est contraire aux dispositions de la DMA. Celle-ci impose une alternative \u00e9quivalente, moins personnalis\u00e9e.<\/p><p>Les plateformes en ligne telles que Meta utilisent souvent des donn\u00e9es \u00e0 caract\u00e8re personnel provenant \u00e0 la fois de leurs propres services et de fournisseurs tiers pour diffuser des publicit\u00e9s personnalis\u00e9es. Cette pratique leur conf\u00e8re un avantage concurrentiel consid\u00e9rable en raison de leur puissance sur le march\u00e9 et de leurs vastes donn\u00e9es sur les utilisateurs. La DMA vise \u00e0 garantir que les soi-disant \"gardiens de portes\" qui collectent de grandes quantit\u00e9s de donn\u00e9es \u00e0 caract\u00e8re personnel proposent leurs services de mani\u00e8re \u00e9quitable.<\/p><p>Conform\u00e9ment \u00e0 l'article 5, paragraphe 2, de la DMA, les gardiens de portes doivent obtenir le consentement des utilisateurs pour combiner leurs donn\u00e9es provenant de diff\u00e9rents services. Si un utilisateur refuse ce consentement, l'acc\u00e8s \u00e0 une alternative \u00e9quivalente et moins personnalis\u00e9e doit n\u00e9anmoins lui \u00eatre accord\u00e9. Les services ou certaines fonctionnalit\u00e9s ne doivent pas \u00eatre subordonn\u00e9s au consentement des utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21a6de elementor-widget elementor-widget-heading\" data-id=\"b21a6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Critiques de la Commission sur le mod\u00e8le \"pay or consent\" de Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f1c55 elementor-widget elementor-widget-text-editor\" data-id=\"f9f1c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En novembre 2023, Meta a introduit le mod\u00e8le \"Pay or consent\" dans l'UE. Les utilisateurs peuvent soit souscrire un abonnement mensuel \u00e0 une version sans publicit\u00e9 de Facebook et Instagram, soit utiliser les services gratuitement avec des publicit\u00e9s personnalis\u00e9es. La Commission consid\u00e8re qu'il s'agit d'une violation de la DMA, \u00e9tant donn\u00e9 qu'aucune alternative \u00e9quivalente et moins personnalis\u00e9e n'est propos\u00e9e.<\/p><p>La Commission conteste notamment les aspects suivants du mod\u00e8le \"pay or consent\" :<\/p><ol><li>Alternative insuffisante : les utilisateurs n'ont pas la possibilit\u00e9 de choisir un service qui utilise moins de donn\u00e9es \u00e0 caract\u00e8re personnel, mais qui est par ailleurs \u00e9quivalent au service personnalis\u00e9.<\/li><li>Limitation du libre consentement : Le mod\u00e8le ne permet pas aux utilisateurs d'exercer leur droit de libre consentement \u00e0 la combinaison de leurs donn\u00e9es personnelles.<\/li><\/ol><p><br \/>Un service conforme \u00e0 la loi devrait permettre aux utilisateurs d'acc\u00e9der \u00e0 un service \u00e9quivalent qui utilise moins de donn\u00e9es personnelles, m\u00eame s'ils ne donnent pas leur consentement au traitement des donn\u00e9es.<\/p><p><strong>Conseil de lien :<\/strong> <a href=\"https:\/\/2b-advice.com\/fr\/2024\/05\/03\/ledsa-demande-un-veritable-choix-en-matiere-de-consentement\/\">Le Comit\u00e9 europ\u00e9en de la protection des donn\u00e9es demande un v\u00e9ritable choix en mati\u00e8re de consentement<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0971f elementor-widget elementor-widget-heading\" data-id=\"6a0971f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prochaines \u00e9tapes et cons\u00e9quences possibles pour Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa6fa0 elementor-widget elementor-widget-text-editor\" data-id=\"5fa6fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec sa conclusion provisoire, la Commission donne \u00e0 Meta la possibilit\u00e9 de s'exprimer sur les accusations. Le groupe am\u00e9ricain peut \u00e9galement consulter les documents d'enqu\u00eate. Meta a maintenant la possibilit\u00e9 de r\u00e9pondre par \u00e9crit aux conclusions de la Commission. L'enqu\u00eate sera cl\u00f4tur\u00e9e dans les douze mois \u00e0 venir. Si l'avis pr\u00e9liminaire de la Commission est confirm\u00e9, une d\u00e9cision formelle sera prise, constatant que le mod\u00e8le \"pay or consent\" enfreint l'article 5, paragraphe 2, de la DMA.<\/p><p>En cas d'infraction, la Commission peut infliger des amendes allant jusqu'\u00e0 10 % du chiffre d'affaires mondial total de Meta. En cas d'infractions r\u00e9p\u00e9t\u00e9es, ces sanctions peuvent \u00eatre port\u00e9es \u00e0 20 % au maximum. En outre, la Commission peut ordonner d'autres mesures correctives : Par exemple, la vente de parties de l'entreprise ou la limitation de l'achat de services suppl\u00e9mentaires.<\/p><p>La Commission souligne sa volont\u00e9 de coop\u00e9rer de mani\u00e8re constructive avec Meta afin de garantir une conformit\u00e9 efficace. L'objectif de l'enqu\u00eate est de promouvoir la comp\u00e9titivit\u00e9 sur les march\u00e9s num\u00e9riques et d'assurer la protection des donn\u00e9es personnelles des citoyens de l'UE. \"Cette conclusion pr\u00e9liminaire souligne la volont\u00e9 de redonner aux utilisateurs le contr\u00f4le de leurs donn\u00e9es et de leur offrir une exp\u00e9rience publicitaire moins personnalis\u00e9e\", explique la Commission europ\u00e9enne dans un communiqu\u00e9.<\/p><p>La d\u00e9cision finale et les \u00e9ventuelles sanctions pourraient avoir un impact consid\u00e9rable sur les pratiques commerciales des plateformes de garde-barri\u00e8re dans l'UE.<\/p><p><strong>Conseil de lien :<\/strong> <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/de\/ip_24_3582\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de presse de la Commission europ\u00e9enne sur le mod\u00e8le \"Pay or consent\" de Meta<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Commission europ\u00e9enne a annonc\u00e9 sa conclusion provisoire selon laquelle le mod\u00e8le \"pay or consent\" de Meta enfreint le Digital Markets Act. Quelles sont les critiques formul\u00e9es \u00e0 l'encontre du mod\u00e8le de Meta et quelle est la prochaine \u00e9tape.<\/p>","protected":false},"author":2,"featured_media":31431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,22],"tags":[121,118,119,117,120],"class_list":["post-31412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datenschutz-in-europa","category-datenschutz-nachrichten","tag-eu-kommission","tag-facebook","tag-instagram","tag-meta","tag-pay-or-consent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201ePay or Consent\u201c-Modell von Meta: EU-Kommission sieht Versto\u00df gegen Gesetz \u00fcber digitale M\u00e4rkte - Ailance<\/title>\n<meta name=\"description\" content=\"Die EU-Kommission hat ihre vorl\u00e4ufige Feststellung verk\u00fcndet, dass das \u201ePay or consent\u201c-Modell von Meta gegen den Digital Markets Act verst\u00f6\u00dft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/fr\/2024\/07\/05\/la-commission-europeenne-estime-que-le-modele-pay-or-consent-de-meta-est-contraire-a-la-loi-sur-les-marches-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201ePay or Consent\u201c-Modell von Meta: EU-Kommission sieht Versto\u00df gegen Gesetz \u00fcber digitale M\u00e4rkte - 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