{"id":41340,"date":"2025-09-23T00:40:25","date_gmt":"2025-09-22T22:40:25","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/werbung\/"},"modified":"2025-09-25T19:30:57","modified_gmt":"2025-09-25T17:30:57","slug":"publicite","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/werbung\/","title":{"rendered":"Publicit\u00e9"},"content":{"rendered":"<h1>Publicit\u00e9<\/h1>\n<p><strong>Que signifie publicit\u00e9 ?<\/strong><\/p>\n<p>La publicit\u00e9 est l'influence exerc\u00e9e sur les attitudes comportementales au moyen de certains outils de communication, diffus\u00e9s notamment par les m\u00e9dias. La publicit\u00e9 est l'un des instruments du marketing. Les formes les plus populaires sont la publicit\u00e9 postale, le d\u00e9marchage t\u00e9l\u00e9phonique ou encore le marketing par e-mail.<\/p>\n<h2>Exemple pratique<\/h2>\n<p>Dans le cadre de la publicit\u00e9, une entreprise utilise des donn\u00e9es \u00e0 caract\u00e8re personnel pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires \u00e0 cet effet.<\/p>","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 est l'influence exerc\u00e9e sur les attitudes comportementales au moyen de certains outils de communication, diffus\u00e9s notamment par les m\u00e9dias. La publicit\u00e9 est l'un des instruments du marketing. Les formes les plus populaires sont la publicit\u00e9 postale, le d\u00e9marchage t\u00e9l\u00e9phonique ou encore le marketing par e-mail.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41340","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung - Ailance<\/title>\n<meta name=\"description\" content=\"Werbung einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. 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