{"id":41314,"date":"2025-09-23T00:40:23","date_gmt":"2025-09-22T22:40:23","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/tracking\/"},"modified":"2025-09-25T19:24:28","modified_gmt":"2025-09-25T17:24:28","slug":"tracking","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/tracking\/","title":{"rendered":"Suivi"},"content":{"rendered":"<h1>Suivi<\/h1>\n<p><strong>Que signifie \"suivi\" ?<\/strong><\/p>\n<p>Le tracking (en fran\u00e7ais : formation de traces, suivi) sert sur Internet \u00e0 \u00e9tablir des protocoles sur le comportement d'utilisation des visiteurs d'un site web. Pour ce faire, certains identifiants ou autres donn\u00e9es \u00e0 caract\u00e8re personnel sont par exemple enregistr\u00e9s dans des cookies ou autres, afin de pouvoir identifier et suivre l'utilisateur concern\u00e9. De cette mani\u00e8re, il peut \u00eatre reconnu m\u00eame s'il se trouve sur d'autres sites web. Un suivi dans ce sens peut \u00e9galement \u00eatre effectu\u00e9 par exemple par GPS ou d'autres techniques.<\/p>\n<h2>Exemple pratique<\/h2>\n<p>Dans le cadre du tracking, une entreprise utilise des donn\u00e9es personnelles pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le tracking (en fran\u00e7ais : formation de traces, suivi) sert sur Internet \u00e0 \u00e9tablir des protocoles sur le comportement d'utilisation des visiteurs d'un site web. Pour ce faire, certains identifiants ou autres donn\u00e9es \u00e0 caract\u00e8re personnel sont par exemple enregistr\u00e9s dans des cookies ou autres, afin de pouvoir identifier et suivre l'utilisateur concern\u00e9. De cette mani\u00e8re, il peut \u00eatre reconnu m\u00eame s'il se trouve sur d'autres sites web. Un suivi dans ce sens peut \u00e9galement \u00eatre effectu\u00e9 par exemple par GPS ou d'autres techniques.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41314","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking - Ailance<\/title>\n<meta name=\"description\" content=\"Was ist Tracking? Definition, Bedeutung &amp; DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. 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