{"id":41313,"date":"2025-09-23T00:40:23","date_gmt":"2025-09-22T22:40:23","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/telefonwerbung\/"},"modified":"2025-09-25T19:24:22","modified_gmt":"2025-09-25T17:24:22","slug":"publicite-par-telephone","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/telefonwerbung\/","title":{"rendered":"D\u00e9marchage t\u00e9l\u00e9phonique"},"content":{"rendered":"<h1>D\u00e9marchage t\u00e9l\u00e9phonique<\/h1>\n<p><strong>Que signifie le d\u00e9marchage t\u00e9l\u00e9phonique ?<\/strong><\/p>\n<p>Les appels \u00e0 contenu publicitaire sont - par analogie linguistique avec le marketing par e-mail - du marketing t\u00e9l\u00e9phonique (ou publicit\u00e9 par t\u00e9l\u00e9phone).<\/p>\n<h2>Exemple pratique<\/h2>\n<p>Dans le cadre du d\u00e9marchage t\u00e9l\u00e9phonique, une entreprise utilise des donn\u00e9es \u00e0 caract\u00e8re personnel pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les appels \u00e0 contenu publicitaire sont - par analogie linguistique avec le marketing par e-mail - du marketing t\u00e9l\u00e9phonique (ou publicit\u00e9 par t\u00e9l\u00e9phone).<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41313","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telefonwerbung - Ailance<\/title>\n<meta name=\"description\" content=\"Begriff Telefonwerbung im Datenschutz: Definition, Zweck &amp; Anwendung \u2013 DSGVO\u2011Bezug. 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