{"id":41285,"date":"2025-09-23T00:40:22","date_gmt":"2025-09-22T22:40:22","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/profiling\/"},"modified":"2025-09-25T19:17:05","modified_gmt":"2025-09-25T17:17:05","slug":"profilage","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/profiling\/","title":{"rendered":"Profilage"},"content":{"rendered":"<h1>Profilage<\/h1>\n<p><strong>Que signifie le profilage ?<\/strong><\/p>\n<p>Le profilage (en fran\u00e7ais par analogie : mise en forme, \u00e9tablissement de profil) est tout type de traitement automatis\u00e9 de donn\u00e9es \u00e0 caract\u00e8re personnel consistant \u00e0 utiliser ces donn\u00e9es pour \u00e9valuer certains aspects personnels relatifs \u00e0 une personne physique, notamment pour analyser ou pr\u00e9dire des aspects concernant le rendement au travail, la situation \u00e9conomique, la sant\u00e9, les pr\u00e9f\u00e9rences personnelles, les int\u00e9r\u00eats, la fiabilit\u00e9, le comportement, la localisation ou le d\u00e9placement de cette personne physique (article 4, point 4, du RGPD).<\/p>\n<h2>Exemple pratique<\/h2>\n<p>Dans le cadre du profilage, une entreprise utilise des donn\u00e9es \u00e0 caract\u00e8re personnel pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires \u00e0 cet effet.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le profilage (en fran\u00e7ais par analogie : mise en forme, \u00e9tablissement de profil) est tout type de traitement automatis\u00e9 de donn\u00e9es \u00e0 caract\u00e8re personnel consistant \u00e0 utiliser ces donn\u00e9es pour \u00e9valuer certains aspects personnels relatifs \u00e0 une personne physique, notamment pour analyser ou pr\u00e9dire des aspects concernant le rendement au travail, la situation \u00e9conomique, la sant\u00e9, les pr\u00e9f\u00e9rences personnelles, les int\u00e9r\u00eats, la fiabilit\u00e9, le comportement, la localisation ou le d\u00e9placement de cette personne physique (article 4, point 4, du RGPD).<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41285","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Profiling - Ailance<\/title>\n<meta name=\"description\" content=\"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. 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