{"id":41273,"date":"2025-09-23T00:40:22","date_gmt":"2025-09-22T22:40:22","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/opt-in-opt-out\/"},"modified":"2025-09-25T19:13:23","modified_gmt":"2025-09-25T17:13:23","slug":"opt-in-opt-out","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/opt-in-opt-out\/","title":{"rendered":"Opt-in\/Opt-out"},"content":{"rendered":"

Opt-in\/Opt-out<\/h1>\n

Que signifie opt-in\/opt-out ?<\/strong><\/p>\n

Celui qui veut pratiquer le marketing par e-mail, c'est-\u00e0-dire envoyer de la publicit\u00e9 \u00e9lectronique, ne peut le faire que s'il a obtenu le consentement des destinataires (\u00a7 7 al. 2 n\u00b0 2 UWG). Il s'agit donc d'une r\u00e8gle dite opt-in, dans laquelle le consentement est une condition obligatoire pour l'envoi de contenus publicitaires par voie \u00e9lectronique. L'utilisateur peut donner son consentement en cliquant par exemple sur une case \u00e0 cocher (non pr\u00e9-remplie) sur un site web. En revanche, la publicit\u00e9 peut \u00eatre envoy\u00e9e par voie postale tant que le destinataire ne s'y est pas oppos\u00e9. Dans le cas de cette r\u00e8gle dite d'opt-out, la base juridique pertinente est l'int\u00e9r\u00eat l\u00e9gitime de l'exp\u00e9diteur conform\u00e9ment \u00e0 l'article 6, paragraphe 1, premi\u00e8re phrase, point F) du RGPD.<\/p>\n

Exemple pratique<\/h2>\n

Avant de traiter certaines donn\u00e9es, l'entreprise obtient l'opt-in\/opt-out de la personne concern\u00e9e, par exemple via une banni\u00e8re de cookie sur le site web.<\/p>","protected":false},"excerpt":{"rendered":"

Celui qui veut pratiquer le marketing par e-mail, c'est-\u00e0-dire envoyer de la publicit\u00e9 \u00e9lectronique, ne peut le faire que s'il a obtenu le consentement des destinataires (\u00a7 7 al. 2 n\u00b0 2 UWG). Il s'agit donc d'une r\u00e8gle dite opt-in, dans laquelle le consentement est une condition obligatoire pour l'envoi de contenus publicitaires par voie \u00e9lectronique. L'utilisateur peut donner son consentement en cliquant par exemple sur une case \u00e0 cocher (non pr\u00e9-remplie) sur un site web. En revanche, la publicit\u00e9 peut \u00eatre envoy\u00e9e par voie postale tant que le destinataire ne s'y est pas oppos\u00e9. Dans le cas de cette r\u00e8gle dite d'opt-out, la base juridique pertinente est l'int\u00e9r\u00eat l\u00e9gitime de l'exp\u00e9diteur conform\u00e9ment \u00e0 l'article 6, paragraphe 1, premi\u00e8re phrase, point F) du RGPD.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41273","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nOpt-in\/Opt-out - Ailance<\/title>\n<meta name=\"description\" content=\"Begriff Opt-in\/Opt-out im Datenschutz: Definition, Zweck & Anwendung \u2013 DSGVO\u2011Bezug. 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