{"id":41229,"date":"2025-09-23T00:40:19","date_gmt":"2025-09-22T22:40:19","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/google-analytics\/"},"modified":"2025-09-25T17:40:15","modified_gmt":"2025-09-25T15:40:15","slug":"google-analytics","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"

Google Analytics<\/h1>\n

Que signifie Google Analytics ?<\/strong><\/p>\n

Google Analytics est un logiciel d'analyse web, similaire \u00e0 Matomo (anciennement Piwik) ou Etracker, par exemple. Il permet de consigner et d'analyser les acc\u00e8s aux sites web. Il collecte les donn\u00e9es les plus diverses (par exemple les pages consult\u00e9es, l'origine des visiteurs, la dur\u00e9e de leur visite ou encore les termes de recherche utilis\u00e9s) et les traite \u00e0 des fins d'analyse.<\/p>\n

Exemple pratique<\/h2>\n

Dans le cadre de Google Analytics, une entreprise utilise des donn\u00e9es personnelles pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires.<\/p>","protected":false},"excerpt":{"rendered":"

Google Analytics est un logiciel d'analyse web, similaire \u00e0 Matomo (anciennement Piwik) ou Etracker, par exemple. Il permet de consigner et d'analyser les acc\u00e8s aux sites web. Il collecte les donn\u00e9es les plus diverses (par exemple les pages consult\u00e9es, l'origine des visiteurs, la dur\u00e9e de leur visite ou encore les termes de recherche utilis\u00e9s) et les traite \u00e0 des fins d'analyse.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41229","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nGoogle Analytics - Ailance<\/title>\n<meta name=\"description\" content=\"Was ist Google Analytics? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/fr\/glossaire\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics - Ailance\" \/>\n<meta property=\"og:description\" content=\"Was ist Google Analytics? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. 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