{"id":41208,"date":"2025-09-23T00:40:19","date_gmt":"2025-09-22T22:40:19","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/e-mail-marketing\/"},"modified":"2025-09-25T17:31:23","modified_gmt":"2025-09-25T15:31:23","slug":"marketing-par-courrier-electronique","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/e-mail-marketing\/","title":{"rendered":"Marketing par courriel"},"content":{"rendered":"

Marketing par courriel<\/h1>\n

Qu'est-ce que l'e-mail marketing ?<\/strong><\/p>\n

L'envoi de publicit\u00e9 \u00e9lectronique, \u00e9galement appel\u00e9e marketing par e-mail, ne peut en principe avoir lieu qu'avec le consentement pr\u00e9alable du destinataire (\u00a7 7 al. 2 n\u00b0 2 UWG). Dans le cadre de l'exception pour les clients existants, l'envoi de publicit\u00e9 peut \u00e9galement avoir lieu sans consentement dans certains cas. Dans les deux cas, le destinataire peut d\u00e9cider \u00e0 tout moment de ne plus recevoir la publicit\u00e9 \u00e0 l'avenir - dans le premier cas par r\u00e9vocation, dans le second par opposition.<\/p>\n

Exemple pratique<\/h2>\n

Dans le cadre du marketing par e-mail, une entreprise utilise des donn\u00e9es personnelles pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires.<\/p>","protected":false},"excerpt":{"rendered":"

L'envoi de publicit\u00e9 \u00e9lectronique, \u00e9galement appel\u00e9e marketing par e-mail, ne peut en principe avoir lieu qu'avec le consentement pr\u00e9alable du destinataire (\u00a7 7 al. 2 n\u00b0 2 UWG). Dans le cadre de l'exception pour les clients existants, l'envoi de publicit\u00e9 peut \u00e9galement avoir lieu sans consentement dans certains cas. Dans les deux cas, le destinataire peut d\u00e9cider \u00e0 tout moment de ne plus recevoir la publicit\u00e9 \u00e0 l'avenir - dans le premier cas par r\u00e9vocation, dans le second par opposition.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41208","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nE-Mail-Marketing - Ailance<\/title>\n<meta name=\"description\" content=\"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck & Anwendung \u2013 DSGVO\u2011Bezug. 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