{"id":41164,"date":"2025-09-23T00:40:18","date_gmt":"2025-09-22T22:40:18","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/bestandskundenausnahme\/"},"modified":"2025-09-25T17:12:55","modified_gmt":"2025-09-25T15:12:55","slug":"exception-pour-les-clients-existants","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/bestandskundenausnahme\/","title":{"rendered":"Exception pour les clients existants"},"content":{"rendered":"<h1>Exception pour les clients existants<\/h1>\n<p><strong>Que signifie l'exception pour les clients existants ?<\/strong><\/p>\n<p>Le principe de base est le suivant : pas de publicit\u00e9 \u00e9lectronique sans le consentement pr\u00e9alable du destinataire (marketing par e-mail). C'est ce que pr\u00e9voit l'article 7, paragraphe 1, point 2 de la loi contre la concurrence d\u00e9loyale (UWG). Toutefois, conform\u00e9ment \u00e0 l'article 7, paragraphe 3 de la loi sur la concurrence d\u00e9loyale (UWG), il existe une exception dans le cas de la publicit\u00e9 destin\u00e9e aux clients existants.<\/p>\n<h2>Exemple pratique<\/h2>\n<p>Dans la vie quotidienne d'une entreprise, l'exception de client\u00e8le existante joue un r\u00f4le important, par exemple lorsqu'il s'agit de prot\u00e9ger et de traiter des donn\u00e9es \u00e0 caract\u00e8re personnel conform\u00e9ment \u00e0 la l\u00e9gislation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le principe de base est le suivant : pas de publicit\u00e9 \u00e9lectronique sans le consentement pr\u00e9alable du destinataire (marketing par e-mail). C'est ce que pr\u00e9voit l'article 7, paragraphe 1, point 2 de la loi contre la concurrence d\u00e9loyale (UWG). Toutefois, conform\u00e9ment \u00e0 l'article 7, paragraphe 3 de la loi sur la concurrence d\u00e9loyale (UWG), il existe une exception dans le cas de la publicit\u00e9 destin\u00e9e aux clients existants.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41164","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bestandskundenausnahme - Ailance<\/title>\n<meta name=\"description\" content=\"Begriff Bestandskundenausnahme im Datenschutz: Definition, Zweck &amp; Anwendung \u2013 DSGVO\u2011Bezug. 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