{"id":41142,"date":"2025-09-23T00:40:17","date_gmt":"2025-09-22T22:40:17","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/adresshandel\/"},"modified":"2025-09-25T17:05:18","modified_gmt":"2025-09-25T15:05:18","slug":"commerce-dadresses","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/fr\/glossary\/adresshandel\/","title":{"rendered":"Commerce d'adresses"},"content":{"rendered":"<h1>Commerce d'adresses<\/h1>\n<p><strong>Que signifie le commerce d'adresses ?<\/strong><\/p>\n<p>Le commerce d'adresses est issu du domaine du marketing direct et d\u00e9crit l'achat ou la vente de donn\u00e9es d'adresses postales de personnes priv\u00e9es ou d'entreprises. Ces donn\u00e9es peuvent \u00eatre tri\u00e9es ou filtr\u00e9es par les vendeurs d'adresses en fonction des exigences individuelles. L'objectif de cette mesure est de pr\u00e9-trier les clients potentiels sur la base de param\u00e8tres d'adresse suppl\u00e9mentaires et de permettre ainsi une approche cibl\u00e9e et plus personnelle.<\/p>\n<h2>Exemple pratique<\/h2>\n<p>Dans le cadre du commerce d'adresses, une entreprise utilise des donn\u00e9es personnelles pour des mesures publicitaires cibl\u00e9es et obtient au pr\u00e9alable les consentements n\u00e9cessaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le commerce d'adresses est issu du domaine du marketing direct et d\u00e9crit l'achat ou la vente de donn\u00e9es d'adresses postales de personnes priv\u00e9es ou d'entreprises. Ces donn\u00e9es peuvent \u00eatre tri\u00e9es ou filtr\u00e9es par les vendeurs d'adresses en fonction des exigences individuelles. L'objectif de cette mesure est de pr\u00e9-trier les clients potentiels sur la base de param\u00e8tres d'adresse suppl\u00e9mentaires et de permettre ainsi une approche cibl\u00e9e et plus personnelle.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41142","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adresshandel - Ailance<\/title>\n<meta name=\"description\" content=\"Adresshandel: Definition im Datenschutz, typische Risiken &amp; Beispiele \u2013 DSGVO\u2011Bezug. 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