{"id":41351,"date":"2025-09-23T00:40:26","date_gmt":"2025-09-22T22:40:26","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/zweckbindung\/"},"modified":"2025-09-25T19:39:25","modified_gmt":"2025-09-25T17:39:25","slug":"earmarking","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/en\/glossary\/zweckbindung\/","title":{"rendered":"Earmarking"},"content":{"rendered":"

Earmarking<\/h1>\n

What does earmarking mean?<\/strong><\/p>\n

The principle of purpose limitation is an important cornerstone of data protection law. It states that personal data must be collected for specified, explicit and legitimate purposes and may not be further processed in a manner incompatible with those purposes (Art. 5 (1) (b) GDPR).<\/p>\n

Practical example<\/h2>\n

When processing data, the company observes the principle of purpose limitation by only collecting necessary data and providing transparent information about its use.<\/p>","protected":false},"excerpt":{"rendered":"

The principle of purpose limitation is an important cornerstone of data protection law. It states that personal data must be collected for specified, explicit and legitimate purposes and may not be further processed in a manner incompatible with those purposes (Art. 5 (1) (b) GDPR).<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41351","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nZweckbindung - Ailance<\/title>\n<meta name=\"description\" content=\"Prinzip Zweckbindung: Personenbezogene Daten nur zweckgebunden erheben und verarbeiten \u2013 rechtssicher nach Art. 5 Abs. 1 b DSGVO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/en\/glossary\/earmarking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zweckbindung - Ailance\" \/>\n<meta property=\"og:description\" content=\"Prinzip Zweckbindung: Personenbezogene Daten nur zweckgebunden erheben und verarbeiten \u2013 rechtssicher nach Art. 5 Abs. 1 b DSGVO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2b-advice.com\/en\/glossary\/earmarking\/\" \/>\n<meta property=\"og:site_name\" content=\"Ailance\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T17:39:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/en\\\/glossary\\\/zweckbindung\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/en\\\/glossary\\\/zweckbindung\\\/\",\"name\":\"Zweckbindung - 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