{"id":41340,"date":"2025-09-23T00:40:25","date_gmt":"2025-09-22T22:40:25","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/werbung\/"},"modified":"2025-09-25T19:30:57","modified_gmt":"2025-09-25T17:30:57","slug":"advertising","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/en\/glossary\/werbung\/","title":{"rendered":"Advertising"},"content":{"rendered":"<h1>Advertising<\/h1>\n<p><strong>What does advertising mean?<\/strong><\/p>\n<p>Advertising is the influencing of behavioral attitudes by means of certain communication tools, which are disseminated in particular via the media. Advertising is one of the instruments used in marketing. Popular forms include postal advertising, telephone advertising and e-mail marketing.<\/p>\n<h2>Practical example<\/h2>\n<p>In the context of advertising, a company uses personal data for targeted advertising measures and obtains the necessary consent in advance.<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertising is the influencing of behavioral attitudes by means of certain communication tools, which are disseminated in particular via the media. Advertising is one of the instruments used in marketing. Popular forms include postal advertising, telephone advertising and e-mail marketing.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41340","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung - Ailance<\/title>\n<meta name=\"description\" content=\"Werbung einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. 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