What does representative (EU representative) mean?<\/strong><\/p>\n The representative pursuant to Art. 4 No. 17 GDPR is a natural or legal person established in the EU who has been appointed in writing by the controller or processor pursuant to Art. 27 GDPR and represents them in relation to the obligations incumbent upon them under the GDPR. This obligation applies to controllers or processors who are not based in the EU or EEA but offer their goods or services to European consumers or monitor them (e.g. via Google Analytics). The obligation to appoint an EU representative does not apply to processing that is occasional, does not include the extensive processing of Art. 9 data or the extensive processing of personal data relating to criminal convictions and offenses pursuant to Art. 10 GDPR and, taking into account the nature, context, scope and purposes of the processing, is not likely to result in a risk to the rights and freedoms of natural persons; public authorities or other public bodies are also not subject to this obligation (Art. 27 para. 2 GDPR).<\/p>\n If a company commissions an external service provider with data processing, the latter acts as a representative (EU representative) and a corresponding contract is concluded.<\/p>","protected":false},"excerpt":{"rendered":" The representative pursuant to Art. 4 No. 17 GDPR is a natural or legal person established in the EU who has been appointed in writing by the controller or processor pursuant to Art. 27 GDPR and represents them in relation to the obligations incumbent upon them under the GDPR. This obligation applies to controllers or processors who are not based in the EU or EEA but offer their goods or services to European consumers or monitor them (e.g. via Google Analytics). The obligation to appoint an EU representative does not apply to processing that is occasional, does not include the extensive processing of Art. 9 data or the extensive processing of personal data relating to criminal convictions and offenses pursuant to Art. 10 GDPR and, taking into account the nature, context, scope and purposes of the processing, is not likely to result in a risk to the rights and freedoms of natural persons; public authorities or other public bodies are also not subject to this obligation (Art. 27 para. 2 GDPR).<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41333","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nPractical example<\/h2>\n