{"id":41314,"date":"2025-09-23T00:40:23","date_gmt":"2025-09-22T22:40:23","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/tracking\/"},"modified":"2025-09-25T19:24:28","modified_gmt":"2025-09-25T17:24:28","slug":"tracking","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/en\/glossary\/tracking\/","title":{"rendered":"Tracking"},"content":{"rendered":"

Tracking<\/h1>\n

What does tracking mean?<\/strong><\/p>\n

Tracking is used on the Internet to create logs about the usage behavior of website visitors. For example, certain identifiers or other personal data are stored in cookies or similar in order to identify and track the user in question. In this way, they can also be recognized when they visit other websites. Tracking in this sense can also be carried out using GPS or other technologies, for example.<\/p>\n

Practical example<\/h2>\n

In the context of tracking, a company uses personal data for targeted advertising measures and obtains the necessary consent beforehand.<\/p>","protected":false},"excerpt":{"rendered":"

Tracking is used on the Internet to create logs about the usage behavior of website visitors. For example, certain identifiers or other personal data are stored in cookies or similar in order to identify and track the user in question. In this way, they can also be recognized when they visit other websites. Tracking in this sense can also be carried out using GPS or other technologies, for example.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41314","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nTracking - Ailance<\/title>\n<meta name=\"description\" content=\"Was ist Tracking? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. 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