{"id":41235,"date":"2025-09-23T00:40:20","date_gmt":"2025-09-22T22:40:20","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/ip-adresse\/"},"modified":"2025-09-25T18:30:43","modified_gmt":"2025-09-25T16:30:43","slug":"ip-address","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/en\/glossary\/ip-adresse\/","title":{"rendered":"IP address"},"content":{"rendered":"<h1>IP address<\/h1>\n<p><strong>What does IP address mean?<\/strong><\/p>\n<p>Every device that is integrated into a network or has access to the internet is assigned an individual \"address\" so that it is clearly identifiable and can be reached without any problems. This is achieved using IP addresses, which are a combination of numbers and letters (e.g. \"192.168.12.171\"). Information can only be exchanged or servers accessed via the Internet with the help of IP addresses. Without IP addresses, it would not be possible to send emails, visit websites or use services in the cloud, nor would it be possible to implement the Internet of Things.<\/p>\n<h2>Practical example<\/h2>\n<p>In the context of IP addresses, a company uses personal data for targeted advertising measures and obtains the necessary consent beforehand.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every device that is integrated into a network or has access to the internet is assigned an individual \"address\" so that it is clearly identifiable and can be reached without any problems. This is achieved using IP addresses, which are a combination of numbers and letters (e.g. \"192.168.12.171\"). Information can only be exchanged or servers accessed via the Internet with the help of IP addresses. Without IP addresses, it would not be possible to send emails, visit websites or use services in the cloud, nor would it be possible to implement the Internet of Things.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41235","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IP-Adresse - Ailance<\/title>\n<meta name=\"description\" content=\"IP-Adresse einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. 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