{"id":41142,"date":"2025-09-23T00:40:17","date_gmt":"2025-09-22T22:40:17","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/adresshandel\/"},"modified":"2025-09-25T17:05:18","modified_gmt":"2025-09-25T15:05:18","slug":"address-trading","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/en\/glossary\/adresshandel\/","title":{"rendered":"Address trading"},"content":{"rendered":"

Address trading<\/h1>\n

What does address trading mean?<\/strong><\/p>\n

Address trading originates from the field of direct marketing and describes the purchase or sale of postal address data from private individuals or companies. This data can be sorted or filtered by address traders according to individual requirements. The aim of this measure is to pre-sort potential customers on the basis of additional address parameters and thus enable a more targeted, personalized approach.<\/p>\n

Practical example<\/h2>\n

In the context of address trading, a company uses personal data for targeted advertising measures and obtains the necessary consent in advance.<\/p>","protected":false},"excerpt":{"rendered":"

Address trading originates from the field of direct marketing and describes the purchase or sale of postal address data from private individuals or companies. This data can be sorted or filtered by address traders according to individual requirements. The aim of this measure is to pre-sort potential customers on the basis of additional address parameters and thus enable a more targeted, personalized approach.<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41142","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nAdresshandel - Ailance<\/title>\n<meta name=\"description\" content=\"Adresshandel: Definition im Datenschutz, typische Risiken & Beispiele \u2013 DSGVO\u2011Bezug. 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