{"id":41340,"date":"2025-09-23T00:40:25","date_gmt":"2025-09-22T22:40:25","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/werbung\/"},"modified":"2025-09-25T19:30:57","modified_gmt":"2025-09-25T17:30:57","slug":"werbung","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/werbung\/","title":{"rendered":"Werbung"},"content":{"rendered":"<h1>Werbung<\/h1>\n<p><strong>Was bedeutet Werbung?<\/strong><\/p>\n<p>Werbung ist die Beeinflussung von verhaltensrelevanten Einstellungen mittels bestimmter Kommunikationsmittel, die insbesondere \u00fcber Medien verbreitet werden. Werbung ist eines der Instrumente im Bereich Marketing. Popul\u00e4re Formen sind etwa die postalische Werbung, Telefonwerbung oder auch das E-Mail-Marketing.<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von Werbung nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Werbung ist die Beeinflussung von verhaltensrelevanten Einstellungen mittels bestimmter Kommunikationsmittel, die insbesondere \u00fcber Medien verbreitet werden. Werbung ist eines der Instrumente im Bereich Marketing. Popul\u00e4re Formen sind etwa die postalische Werbung, Telefonwerbung oder auch das E-Mail-Marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41340","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung - Ailance<\/title>\n<meta name=\"description\" content=\"Werbung einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. 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