{"id":41314,"date":"2025-09-23T00:40:23","date_gmt":"2025-09-22T22:40:23","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/tracking\/"},"modified":"2025-09-25T19:24:28","modified_gmt":"2025-09-25T17:24:28","slug":"tracking","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/","title":{"rendered":"Tracking"},"content":{"rendered":"<h1>Tracking<\/h1>\n<p><strong>Was bedeutet Tracking?<\/strong><\/p>\n<p>Tracking (deutsch sinngem\u00e4\u00df: Spurenbildung, Nachverfolgung) dient im Internet zum Erstellen von Protokollen \u00fcber das Nutzungsverhalten von Website-Besuchern. Dazu werden z. B. bestimmte Kennungen oder andere personenbezogene Daten in Cookies oder \u00c4hnlichem gespeichert, um den betreffenden Nutzer identifizieren und verfolgen zu k\u00f6nnen. Auf diese Weise kann er auch dann wiedererkannt werden, wenn er sich auf anderen Websites befindet. Ein Nachverfolgen in diesem Sinne kann aber auch z. B. per GPS oder anderer Techniken erfolgen.<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von Tracking nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking (deutsch sinngem\u00e4\u00df: Spurenbildung, Nachverfolgung) dient im Internet zum Erstellen von Protokollen \u00fcber das Nutzungsverhalten von Website-Besuchern. Dazu werden z. B. bestimmte Kennungen oder andere personenbezogene Daten in Cookies oder \u00c4hnlichem gespeichert, um den betreffenden Nutzer identifizieren und verfolgen zu k\u00f6nnen. Auf diese Weise kann er auch dann wiedererkannt werden, wenn er sich auf anderen Websites befindet. Ein Nachverfolgen in diesem Sinne kann aber auch z. B. per GPS oder anderer Techniken erfolgen.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41314","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking - Ailance<\/title>\n<meta name=\"description\" content=\"Was ist Tracking? Definition, Bedeutung &amp; DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/de\/glossary\/tracking\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking - Ailance\" \/>\n<meta property=\"og:description\" content=\"Was ist Tracking? Definition, Bedeutung &amp; DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2b-advice.com\/de\/glossary\/tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Ailance\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T17:24:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/tracking\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/tracking\\\/\",\"name\":\"Tracking - Ailance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#website\"},\"datePublished\":\"2025-09-22T22:40:23+00:00\",\"dateModified\":\"2025-09-25T17:24:28+00:00\",\"description\":\"Was ist Tracking? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/tracking\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/tracking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\",\"name\":\"2B Advice\",\"description\":\"By 2B Advice\",\"publisher\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#organization\",\"name\":\"2B Advice GmbH\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Ailance_Logo_Yellow_White_large_RGB.png\",\"contentUrl\":\"https:\\\/\\\/2b-advice.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Ailance_Logo_Yellow_White_large_RGB.png\",\"width\":287,\"height\":401,\"caption\":\"2B Advice GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2b-advice-group\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tracking - Ailance","description":"Was ist Tracking? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/","og_locale":"de_DE","og_type":"article","og_title":"Tracking - Ailance","og_description":"Was ist Tracking? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.","og_url":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/","og_site_name":"Ailance","article_modified_time":"2025-09-25T17:24:28+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/","url":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/","name":"Tracking - Ailance","isPartOf":{"@id":"https:\/\/2b-advice.com\/de\/#website"},"datePublished":"2025-09-22T22:40:23+00:00","dateModified":"2025-09-25T17:24:28+00:00","description":"Was ist Tracking? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.","breadcrumb":{"@id":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2b-advice.com\/de\/glossary\/tracking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2b-advice.com\/de\/glossary\/tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2b-advice.com\/de\/"},{"@type":"ListItem","position":2,"name":"Tracking"}]},{"@type":"WebSite","@id":"https:\/\/2b-advice.com\/de\/#website","url":"https:\/\/2b-advice.com\/de\/","name":"2B Advice","description":"By 2B Advice","publisher":{"@id":"https:\/\/2b-advice.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2b-advice.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/2b-advice.com\/de\/#organization","name":"2B Advice GmbH","url":"https:\/\/2b-advice.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2b-advice.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/02\/Ailance_Logo_Yellow_White_large_RGB.png","contentUrl":"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/02\/Ailance_Logo_Yellow_White_large_RGB.png","width":287,"height":401,"caption":"2B Advice GmbH"},"image":{"@id":"https:\/\/2b-advice.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/2b-advice-group\/"]}]}},"_links":{"self":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41314\/revisions"}],"predecessor-version":[{"id":41869,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41314\/revisions\/41869"}],"wp:attachment":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/media?parent=41314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}