{"id":41285,"date":"2025-09-23T00:40:22","date_gmt":"2025-09-22T22:40:22","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/profiling\/"},"modified":"2025-09-25T19:17:05","modified_gmt":"2025-09-25T17:17:05","slug":"profiling","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/","title":{"rendered":"Profiling"},"content":{"rendered":"<h1>Profiling<\/h1>\n<p><strong>Was bedeutet Profiling?<\/strong><\/p>\n<p>Profiling (deutsch sinngem\u00e4\u00df: Formgebung, Profilerstellung) ist jede Art der automatisierten Verarbeitung personenbezogener Daten, die darin besteht, dass diese Daten verwendet werden, um bestimmte pers\u00f6nliche Aspekte, die sich auf eine nat\u00fcrliche Person beziehen, zu bewerten, insbesondere um Aspekte bez\u00fcglich Arbeitsleistung, wirtschaftliche Lage, Gesundheit, pers\u00f6nliche Vorlieben, Interessen, Zuverl\u00e4ssigkeit, Verhalten, Aufenthaltsort oder Ortswechsel dieser nat\u00fcrlichen Person zu analysieren oder vorherzusagen (Art. 4 Nr. 4 DSGVO).<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von Profiling nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profiling (deutsch sinngem\u00e4\u00df: Formgebung, Profilerstellung) ist jede Art der automatisierten Verarbeitung personenbezogener Daten, die darin besteht, dass diese Daten verwendet werden, um bestimmte pers\u00f6nliche Aspekte, die sich auf eine nat\u00fcrliche Person beziehen, zu bewerten, insbesondere um Aspekte bez\u00fcglich Arbeitsleistung, wirtschaftliche Lage, Gesundheit, pers\u00f6nliche Vorlieben, Interessen, Zuverl\u00e4ssigkeit, Verhalten, Aufenthaltsort oder Ortswechsel dieser nat\u00fcrlichen Person zu analysieren oder vorherzusagen (Art. 4 Nr. 4 DSGVO).<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41285","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Profiling - Ailance<\/title>\n<meta name=\"description\" content=\"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. Mehr erfahren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/de\/glossary\/profiling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profiling - Ailance\" \/>\n<meta property=\"og:description\" content=\"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. Mehr erfahren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2b-advice.com\/de\/glossary\/profiling\/\" \/>\n<meta property=\"og:site_name\" content=\"Ailance\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T17:17:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/profiling\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/profiling\\\/\",\"name\":\"Profiling - Ailance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#website\"},\"datePublished\":\"2025-09-22T22:40:22+00:00\",\"dateModified\":\"2025-09-25T17:17:05+00:00\",\"description\":\"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage & Praxis \u2013 DSGVO\u2011Bezug. Mehr erfahren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/profiling\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/profiling\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/profiling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Profiling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\",\"name\":\"2B Advice\",\"description\":\"By 2B Advice\",\"publisher\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#organization\",\"name\":\"2B Advice GmbH\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Ailance_Logo_Yellow_White_large_RGB.png\",\"contentUrl\":\"https:\\\/\\\/2b-advice.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Ailance_Logo_Yellow_White_large_RGB.png\",\"width\":287,\"height\":401,\"caption\":\"2B Advice GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2b-advice-group\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Profiling - Ailance","description":"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage & Praxis \u2013 DSGVO\u2011Bezug. Mehr erfahren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/","og_locale":"de_DE","og_type":"article","og_title":"Profiling - Ailance","og_description":"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage & Praxis \u2013 DSGVO\u2011Bezug. Mehr erfahren.","og_url":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/","og_site_name":"Ailance","article_modified_time":"2025-09-25T17:17:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/","url":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/","name":"Profiling - Ailance","isPartOf":{"@id":"https:\/\/2b-advice.com\/de\/#website"},"datePublished":"2025-09-22T22:40:22+00:00","dateModified":"2025-09-25T17:17:05+00:00","description":"Profiling einfach erkl\u00e4rt: Definition, rechtliche Grundlage & Praxis \u2013 DSGVO\u2011Bezug. Mehr erfahren.","breadcrumb":{"@id":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2b-advice.com\/de\/glossary\/profiling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2b-advice.com\/de\/glossary\/profiling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2b-advice.com\/de\/"},{"@type":"ListItem","position":2,"name":"Profiling"}]},{"@type":"WebSite","@id":"https:\/\/2b-advice.com\/de\/#website","url":"https:\/\/2b-advice.com\/de\/","name":"2B Advice","description":"By 2B Advice","publisher":{"@id":"https:\/\/2b-advice.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2b-advice.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/2b-advice.com\/de\/#organization","name":"2B Advice GmbH","url":"https:\/\/2b-advice.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2b-advice.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/02\/Ailance_Logo_Yellow_White_large_RGB.png","contentUrl":"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/02\/Ailance_Logo_Yellow_White_large_RGB.png","width":287,"height":401,"caption":"2B Advice GmbH"},"image":{"@id":"https:\/\/2b-advice.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/2b-advice-group\/"]}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41285\/revisions"}],"predecessor-version":[{"id":41833,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41285\/revisions\/41833"}],"wp:attachment":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/media?parent=41285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}