{"id":41229,"date":"2025-09-23T00:40:19","date_gmt":"2025-09-22T22:40:19","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/google-analytics\/"},"modified":"2025-09-25T17:40:15","modified_gmt":"2025-09-25T15:40:15","slug":"google-analytics","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<h1>Google Analytics<\/h1>\n<p><strong>Was bedeutet Google Analytics?<\/strong><\/p>\n<p>Google Analytics ist eine Webanalyse-Software, \u00e4hnlich wie auch z. B. Matomo (ehemals Piwik) oder Etracker. Mit ihr lassen sich Zugriffe auf Websites protokolieren und analysieren. Sie erhebt verschiedenste Daten (z. B. aufgerufene Seiten, die Herkunft der Besucher, deren Verweildauer oder auch verwendete Suchbegriffe) und verarbeitet sie zu Analysezwecken.<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von Google Analytics nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics ist eine Webanalyse-Software, \u00e4hnlich wie auch z. B. Matomo (ehemals Piwik) oder Etracker. Mit ihr lassen sich Zugriffe auf Websites protokolieren und analysieren. Sie erhebt verschiedenste Daten (z. B. aufgerufene Seiten, die Herkunft der Besucher, deren Verweildauer oder auch verwendete Suchbegriffe) und verarbeitet sie zu Analysezwecken.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41229","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics - Ailance<\/title>\n<meta name=\"description\" content=\"Was ist Google Analytics? Definition, Bedeutung &amp; DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/de\/glossary\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics - Ailance\" \/>\n<meta property=\"og:description\" content=\"Was ist Google Analytics? Definition, Bedeutung &amp; DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. 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