{"id":41208,"date":"2025-09-23T00:40:19","date_gmt":"2025-09-22T22:40:19","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/e-mail-marketing\/"},"modified":"2025-09-25T17:31:23","modified_gmt":"2025-09-25T15:31:23","slug":"e-mail-marketing","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/","title":{"rendered":"E-Mail-Marketing"},"content":{"rendered":"<h1>E-Mail-Marketing<\/h1>\n<p><strong>Was bedeutet E-Mail-Marketing?<\/strong><\/p>\n<p>Der Versand elektronischer -Werbung, verk\u00fcrzt auch als E-Mail-Marketing bezeichnet, darf grunds\u00e4tzlich nur nach vorheriger Einwilligung des Empf\u00e4ngers erfolgen (\u00a7 7 Abs. 2 Nr. 2 UWG). Im Rahmen der Bestandskundenausnahme darf der Werbeversand im Einzelfall auch ohne Einwilligung stattfinden. In beiden F\u00e4llen kann der Empf\u00e4nger jederzeit entscheiden, die Werbung zuk\u00fcnftig nicht mehr zu beziehen \u2013 im ersten Fall durch Widerruf, im zweiten durch Widerspruch.<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von E-Mail-Marketing nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Versand elektronischer -Werbung, verk\u00fcrzt auch als E-Mail-Marketing bezeichnet, darf grunds\u00e4tzlich nur nach vorheriger Einwilligung des Empf\u00e4ngers erfolgen (\u00a7 7 Abs. 2 Nr. 2 UWG). Im Rahmen der Bestandskundenausnahme darf der Werbeversand im Einzelfall auch ohne Einwilligung stattfinden. In beiden F\u00e4llen kann der Empf\u00e4nger jederzeit entscheiden, die Werbung zuk\u00fcnftig nicht mehr zu beziehen \u2013 im ersten Fall durch Widerruf, im zweiten durch Widerspruch.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41208","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Mail-Marketing - Ailance<\/title>\n<meta name=\"description\" content=\"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck &amp; Anwendung \u2013 DSGVO\u2011Bezug. Praktisch &amp; verst\u00e4ndlich \u2013 jetzt ansehen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail-Marketing - Ailance\" \/>\n<meta property=\"og:description\" content=\"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck &amp; Anwendung \u2013 DSGVO\u2011Bezug. Praktisch &amp; verst\u00e4ndlich \u2013 jetzt ansehen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ailance\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T15:31:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/e-mail-marketing\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/e-mail-marketing\\\/\",\"name\":\"E-Mail-Marketing - Ailance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#website\"},\"datePublished\":\"2025-09-22T22:40:19+00:00\",\"dateModified\":\"2025-09-25T15:31:23+00:00\",\"description\":\"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck & Anwendung \u2013 DSGVO\u2011Bezug. Praktisch & verst\u00e4ndlich \u2013 jetzt ansehen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/e-mail-marketing\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/e-mail-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/glossary\\\/e-mail-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Mail-Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\",\"name\":\"2B Advice\",\"description\":\"By 2B Advice\",\"publisher\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#organization\",\"name\":\"2B Advice GmbH\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2b-advice.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Ailance_Logo_Yellow_White_large_RGB.png\",\"contentUrl\":\"https:\\\/\\\/2b-advice.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Ailance_Logo_Yellow_White_large_RGB.png\",\"width\":287,\"height\":401,\"caption\":\"2B Advice GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/2b-advice.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2b-advice-group\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Mail-Marketing - Ailance","description":"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck & Anwendung \u2013 DSGVO\u2011Bezug. Praktisch & verst\u00e4ndlich \u2013 jetzt ansehen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/","og_locale":"de_DE","og_type":"article","og_title":"E-Mail-Marketing - Ailance","og_description":"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck & Anwendung \u2013 DSGVO\u2011Bezug. Praktisch & verst\u00e4ndlich \u2013 jetzt ansehen.","og_url":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/","og_site_name":"Ailance","article_modified_time":"2025-09-25T15:31:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/","url":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/","name":"E-Mail-Marketing - Ailance","isPartOf":{"@id":"https:\/\/2b-advice.com\/de\/#website"},"datePublished":"2025-09-22T22:40:19+00:00","dateModified":"2025-09-25T15:31:23+00:00","description":"Begriff E-Mail-Marketing im Datenschutz: Definition, Zweck & Anwendung \u2013 DSGVO\u2011Bezug. Praktisch & verst\u00e4ndlich \u2013 jetzt ansehen.","breadcrumb":{"@id":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2b-advice.com\/de\/glossary\/e-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2b-advice.com\/de\/"},{"@type":"ListItem","position":2,"name":"E-Mail-Marketing"}]},{"@type":"WebSite","@id":"https:\/\/2b-advice.com\/de\/#website","url":"https:\/\/2b-advice.com\/de\/","name":"2B Advice","description":"By 2B Advice","publisher":{"@id":"https:\/\/2b-advice.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2b-advice.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/2b-advice.com\/de\/#organization","name":"2B Advice GmbH","url":"https:\/\/2b-advice.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/2b-advice.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/02\/Ailance_Logo_Yellow_White_large_RGB.png","contentUrl":"https:\/\/2b-advice.com\/wp-content\/uploads\/2024\/02\/Ailance_Logo_Yellow_White_large_RGB.png","width":287,"height":401,"caption":"2B Advice GmbH"},"image":{"@id":"https:\/\/2b-advice.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/2b-advice-group\/"]}]}},"_links":{"self":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41208\/revisions"}],"predecessor-version":[{"id":41738,"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/glossary\/41208\/revisions\/41738"}],"wp:attachment":[{"href":"https:\/\/2b-advice.com\/de\/wp-json\/wp\/v2\/media?parent=41208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}