{"id":41186,"date":"2025-09-23T00:40:18","date_gmt":"2025-09-22T22:40:18","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/cookies\/"},"modified":"2025-09-25T17:18:38","modified_gmt":"2025-09-25T15:18:38","slug":"cookies","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"<h1>Cookies<\/h1>\n<p><strong>Was bedeutet Cookies?<\/strong><\/p>\n<p>Als Cookie (deutsch: Keks) wird ein kurzer Datensatz (zumeist in Textform) bezeichnet, welcher dem Austausch von Informationen dient. Beispielsweise speichern viele Onlineshops Cookie-Dateien auf den Rechnern ihrer Kunden, um diese bei sp\u00e4teren Besuchen \u201ewiederzuerkennen\u201c und z. B. individualisiert zu begr\u00fc\u00dfen oder um sich den Inhalt eines virtuellen Warenkorbs zu merken. Cookies enthalte in aller Regel Text und stellen kein Sicherheitsrisiko f\u00fcr die Endger\u00e4te der Nutzer dar.<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von Cookies nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als Cookie (deutsch: Keks) wird ein kurzer Datensatz (zumeist in Textform) bezeichnet, welcher dem Austausch von Informationen dient. Beispielsweise speichern viele Onlineshops Cookie-Dateien auf den Rechnern ihrer Kunden, um diese bei sp\u00e4teren Besuchen \u201ewiederzuerkennen\u201c und z. B. individualisiert zu begr\u00fc\u00dfen oder um sich den Inhalt eines virtuellen Warenkorbs zu merken. Cookies enthalte in aller Regel Text und stellen kein Sicherheitsrisiko f\u00fcr die Endger\u00e4te der Nutzer dar.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41186","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cookies - Ailance<\/title>\n<meta name=\"description\" content=\"Cookies einfach erkl\u00e4rt: Definition, rechtliche Grundlage &amp; Praxis \u2013 DSGVO\u2011Bezug. 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