{"id":41185,"date":"2025-09-23T00:40:18","date_gmt":"2025-09-22T22:40:18","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/consent-management-tool\/"},"modified":"2025-09-25T17:18:31","modified_gmt":"2025-09-25T15:18:31","slug":"consent-management-tool","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/consent-management-tool\/","title":{"rendered":"Consent Management Tool"},"content":{"rendered":"

Consent Management Tool<\/h1>\n

Was bedeutet Consent Management Tool?<\/strong><\/p>\n

Consent-Management Tools (vom englischen. Begriff \u201eConsent\u201c, deutsch: Zustimmung) oder umgangssprachlich auch Cookie-Banner oder Cookie-Layer werden in Websites eingebunden, um auf diese Weise Einwilligung der Websitebesucher einzuholen. Dies ist beispielsweise erforderlich, wenn Cookies gesetzt werden sollen, die (technisch) nicht erforderlich sind, um den vom Nutzer ausdr\u00fccklich gew\u00fcnschten Basisdienst zu erbringen. Dies ist sowohl im TDDDG (\u00a7 25) geregelt als auch durch das sogenannte \u201ePlanet49\u201c-Urteil des EuGH vom 1. 10.2019 (Az. C_673\/17) so festgelegt. Diese Vorgaben gelten nicht nur f\u00fcr Cookies, sondern auch f\u00fcr \u00e4hnliche Webtechnologien, wie z. B. Browser Fingerprinting, localStorage, Web Beacons etc.<\/p>\n

Praxisbeispiel<\/h2>\n

Vor der Verarbeitung bestimmter Daten holt das Unternehmen die Consent Management Tool der betroffenen Person ein, beispielsweise \u00fcber ein Cookie-Banner auf der Website.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consent-Management Tools (vom englischen. Begriff \u201eConsent\u201c, deutsch: Zustimmung) oder umgangssprachlich auch Cookie-Banner oder Cookie-Layer werden in Websites eingebunden, um auf diese Weise Einwilligung der Websitebesucher einzuholen. Dies ist beispielsweise erforderlich, wenn Cookies gesetzt werden sollen, die (technisch) nicht erforderlich sind, um den vom Nutzer ausdr\u00fccklich gew\u00fcnschten Basisdienst zu erbringen. Dies ist sowohl im TDDDG (\u00a7 25) geregelt als auch durch das sogenannte \u201ePlanet49\u201c-Urteil des EuGH vom 1. 10.2019 (Az. C_673\/17) so festgelegt. Diese Vorgaben gelten nicht nur f\u00fcr Cookies, sondern auch f\u00fcr \u00e4hnliche Webtechnologien, wie z. B. Browser Fingerprinting, localStorage, Web Beacons etc.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41185","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nConsent Management Tool - Ailance<\/title>\n<meta name=\"description\" content=\"Was ist Consent Management Tool? Definition, Bedeutung & DSGVO\u2011Bezug \u2013 kompakt erkl\u00e4rt \u2013 Praxisbeispiele. Jetzt informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2b-advice.com\/de\/glossary\/consent-management-tool\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consent Management Tool - Ailance\" \/>\n<meta property=\"og:description\" content=\"Was ist Consent Management Tool? 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