{"id":41142,"date":"2025-09-23T00:40:17","date_gmt":"2025-09-22T22:40:17","guid":{"rendered":"https:\/\/2b-advice.com\/glossary\/adresshandel\/"},"modified":"2025-09-25T17:05:18","modified_gmt":"2025-09-25T15:05:18","slug":"adresshandel","status":"publish","type":"glossary","link":"https:\/\/2b-advice.com\/de\/glossary\/adresshandel\/","title":{"rendered":"Adresshandel"},"content":{"rendered":"<h1>Adresshandel<\/h1>\n<p><strong>Was bedeutet Adresshandel?<\/strong><\/p>\n<p>Der Adresshandel stammt aus dem Bereich des Direktmarketings und beschreibt den An- bzw. Verkauf von Postanschriftdaten von Privatpersonen oder auch von Unternehmen. Diese Daten k\u00f6nnen von Adressh\u00e4ndlern nach individuellen Anforderungen sortiert bzw. gefiltert werden. Das Ziel dieser Ma\u00dfnahme ist die Vorsortierung potenzieller Kunden anhand zus\u00e4tzlicher Adressparameter und eine dadurch erm\u00f6glichte gezielte pers\u00f6nlichere Ansprache.<\/p>\n<h2>Praxisbeispiel<\/h2>\n<p>Im Rahmen von Adresshandel nutzt ein Unternehmen personenbezogene Daten f\u00fcr gezielte Werbema\u00dfnahmen und holt daf\u00fcr zuvor die n\u00f6tigen Einwilligungen ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Adresshandel stammt aus dem Bereich des Direktmarketings und beschreibt den An- bzw. Verkauf von Postanschriftdaten von Privatpersonen oder auch von Unternehmen. Diese Daten k\u00f6nnen von Adressh\u00e4ndlern nach individuellen Anforderungen sortiert bzw. gefiltert werden. Das Ziel dieser Ma\u00dfnahme ist die Vorsortierung potenzieller Kunden anhand zus\u00e4tzlicher Adressparameter und eine dadurch erm\u00f6glichte gezielte pers\u00f6nlichere Ansprache.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-41142","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adresshandel - Ailance<\/title>\n<meta name=\"description\" content=\"Adresshandel: Definition im Datenschutz, typische Risiken &amp; Beispiele \u2013 DSGVO\u2011Bezug. 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